BBC owns all the rights of Wimbledon and doesn't sell it to other European networks, except national channels when their nationals play. Buying the rights of BBC is very expensive.
A man may fight for many things. His country, his friends, his principles, the glistening ear on the cheek of a golden child. But personally, I'd mud-wrestle my own mother for a ton of cash, an amusing clock and a sack of French porn.