Virginia Slims? - TennisForum.com
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post #1 of 21 (permalink) Old May 9th, 2003, 09:14 PM Thread Starter
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Virginia Slims?

What exactly was this? I have a feeling it was like the WTA - a rival body. Whats happened to it now?

Can anyone enlighten
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post #2 of 21 (permalink) Old May 9th, 2003, 09:16 PM
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isn't it a cigarette mark and wta sponsor till 95?

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post #3 of 21 (permalink) Old May 9th, 2003, 09:17 PM Thread Starter
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I thought it was a rival body.
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post #4 of 21 (permalink) Old May 9th, 2003, 09:36 PM
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Virginia Slims sponsored women's tennis beginning in 1970. Initially it was a rival tour to the USLTA, which was both men and women (with the women earning A LOT LESS). Most of the top names, spearheaded by Billie Jean King, signed on to play the tour for 1 dollar. Maragret Court, Wade, Evert and Goolagong didn't play the Slims until a few years later...although Chris inexplicably won the Slims season ending championship the first few years (yet she played for the rival tour?). Gladys Hellman, publisher of WorldTennis and mother of top tenner Julie, was also quite instrumental in the formation of the Slims tour.

Virginia Slims was a new cigarette for the 'independant' woman of the early 70's and it was considered great marketing to couple it with the ever expanding popularity of women's pro tennis. I think it took people a while to put the whole lung cancer/athletics marriage part together. Then it quit making sense.
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post #5 of 21 (permalink) Old May 9th, 2003, 09:38 PM Thread Starter
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Thanks Mark, you enlightened me.
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post #6 of 21 (permalink) Old May 9th, 2003, 09:53 PM
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Virginia Slims was the only real sponsor the WTA has ever been able to dredge up. But now you can't advertise cigarettes because they give you "lung cancer" and "kill you". Whatever.
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post #7 of 21 (permalink) Old May 9th, 2003, 10:10 PM
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it was the WTA's attempt to help Phillip Morris promote smoking to young girls in lieu of getting their money...and it worked quite well sadly
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post #8 of 21 (permalink) Old May 9th, 2003, 10:15 PM
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It was chosen becuase the brand was aimed at women they dropped it in the mid 90's

Then it was the WTA

Then Corel

Then WTA SANEX

And now the WTA with affiliated sponsors in diffrent regions.

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post #9 of 21 (permalink) Old May 10th, 2003, 12:44 AM
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Virginia Slims was mentioned in Venus Envy. BJK, Valerie Ziegenfuss, and 5 other players(I'll look them up) signed on for 1 dollar like Mark36 said, and the woman they organised this with sponsored $1000(or $5000, cant remember) for an event. They were "banned" from the USLTA tour, but they merged together afew years later.
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post #10 of 21 (permalink) Old May 10th, 2003, 01:22 AM
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post #11 of 21 (permalink) Old May 10th, 2003, 01:23 AM
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yes BJK actually did do something worthy, before becoming a total biotch


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post #12 of 21 (permalink) Old May 10th, 2003, 02:00 AM
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BJK is the foundation of women's tennis as it exists today. Anyone who follows the WTA has to give thanks to her and her tireless devotion to the cause. BJK and Gladys Hellman were pioneers for women's tennis and women's sport.

BJK wanted women to be able to earn a living playing sports and not to be regarded as some sort of decoration. What BJK did took guts, determination, and vision.
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post #13 of 21 (permalink) Old May 10th, 2003, 02:06 AM
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Quote:
Originally Posted by Rtael
yes BJK actually did do something worthy, before becoming a total biotch
No respect.

I thought her name was Gladys HelDman. No?
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post #14 of 21 (permalink) Old May 10th, 2003, 02:07 AM
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Quote:
Originally Posted by dava_russianrule
It was chosen becuase the brand was aimed at women they dropped it in the mid 90's

Then it was the WTA

Then Corel

Then WTA SANEX

And now the WTA with affiliated sponsors in diffrent regions.
They dropped it because they had to. cigarette companies can't advertise anymore. They would never have dropped Virginia Slims if they could've avoided it. That's also why DuMaurier no longer sponsor the canadian Open.
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post #15 of 21 (permalink) Old May 10th, 2003, 02:09 AM
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Quote:
Originally Posted by empiremaker03
it was the WTA's attempt to help Phillip Morris promote smoking to young girls in lieu of getting their money...and it worked quite well sadly
Well, you have to remember, back in the early 70s, people didn't really think cigarettes would kill you, in spite of the emerging evidence. It was still socially acceptable then, and for a few years to follow.

"in lieu" of getting their money?
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