WTA signs sponsorship deal with Xerox
8:03p.m. EST February 3, 2013
The Women's Tennis Association is about to add another high-profile partner.
The WTA is expected on Monday to finalize a multimillion-dollar deal with Xerox, the sixth new sponsorship agreement the tour has signed in the last 2½ years. It's another step in the WTA's diversification strategy.
"Xerox is one of the world's leading iconic brands, and to have them not only as a sponsor but as a partner is a real plus to the WTA family," said Stacey Allaster, chairman and CEO of the WTA.
The WTA celebrates its 40th year in 2013.
During the first year of the agreement, Xerox will be at 18 WTA events providing global marketing, digital, broadcast and content rights throughout the season, including ePlayer, mobile and social networking applications.
Xerox will also become a partner for the TEB BNP Paribas WTA Championships in Istanbul.