Join Date: Mar 2002
Location: aka TennisPower
Good old grass-roots initiative! Isn't that nice! To avoid disappointment or a goose chase, before undertaking anything, one should define the project and a success measurement system.
What is the goal here? Let's brainstorm:
1- "to increase basic daily or weekly tennis coverage" as regards WTA;
2- to get radio stations to provide one-liners on WTA match results;
3- to get all media to provide one-liners on match results;
4- to get people to know about WTA;
5- to get the matches on TV where people can see what WTA and the sport are all about.
So... what exactly are we shooting for?
Personally, I don't see any benefit in result one-liners, be they on radio or other media. People get that about Cricket (here in Canada) but very few care. We do get tennis result one-liners on some radio stations, and I bet only tennis fans pay attention to them. I tune to those stations only when I'm driving.
The goal item I find viable is item #5. I'm willing to do whatever I can towards that, as I feel the result would be effective, tangible, and, to make it simple, I’d get to see the matches. Right now, I look like a computer nerd when I'm "watching" a match on ... the internet. I'm sure people near me find it weird, even though nobody has ever mentioned anything negative. Bottom line, there isn't much I can do beyond emailing to those TV stations with very little hope of success.
However, I have another idea. Several major companies are using WTA and the players to increase their presence in their respective market or even to display their products. Their intention, I suppose, is to reach a large pool of viewers or prospective customers. So, the more viewers, the better. In this case, why don't we approach these companies and invite them to contact the TV stations and media moguls? First, they are probably major shareholders of those stations, and, more importantly, their voices may carry more weight. The result: they win, we win and the sport wins. How about that?
** TP for Topaz or TennisPower **
"Playing aggressive tennis ... that's always the way to go, if you ask me." - Venus Williams, May/2002
"Some shots I will hit hard but not every ball. I'm not just using my power." - Serena Williams, Oct/2002