Venus Williams the most marketable sportswoman - TennisForum.com

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post #1 of 112 (permalink) Old Jan 25th, 2011, 10:46 AM Thread Starter
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Venus Williams the most marketable sportswoman

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Figuring out any celeb's marketability is an inexact science.

But Nielsen's annual State of the Media report for 2010, released Monday, offers what it dubs "the most comprehensive" projection of various athletes endorsement potential through so-called N-Scores that measure name recognition, favoribility and "46 specific personal attributes."

And the winners are: Fox's Terry Bradshaw is the highest-scoring TV announcer. Shaun White ranks highest among active male athletes while Venus Williams is the top female athlete. Among NBA players, Shaquille O'Neal ranks first while Dale Earnhardt Jr. tops NASCAR drivers. Predictably, Tiger Woods' N-Score has plummeted, but it's not as if another PGA Tour star stepped up to fill that vacuum -- Arnold Palmer, at 81, had 2010's highest N-Score for any golfer, active or retired.
http://content.usatoday.com/communit...ry-bradshaw-/1


Apparently, the tops Serena and Pover.

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Nielsen/N-Score's best female athlete endorsers: Venus, Lindsey Vonn, Serena, Danica, Sharapova. about 14 hours ago via web
http://twitter.com/darrenrovell/stat...51848268873728

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post #2 of 112 (permalink) Old Jan 25th, 2011, 12:49 PM
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Re: Venus Williams the most marketable sportswoman

Oh really....????

The Effing Venus Williams!!!

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post #3 of 112 (permalink) Old Jan 25th, 2011, 12:51 PM
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Re: Venus Williams the most marketable sportswoman

That's right now.

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post #4 of 112 (permalink) Old Jan 25th, 2011, 12:52 PM
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Re: Venus Williams the most marketable sportswoman


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post #5 of 112 (permalink) Old Jan 25th, 2011, 12:54 PM
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Re: Venus Williams the most marketable sportswoman







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post #6 of 112 (permalink) Old Jan 25th, 2011, 01:21 PM
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Re: Venus Williams the most marketable sportswoman

tacky outfits and all huh? interesting.

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post #7 of 112 (permalink) Old Jan 25th, 2011, 01:27 PM
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Re: Venus Williams the most marketable sportswoman

Venus must be doing something right, she has not really been sponsored by major companies since reebok almost 5 years ago yet she continues to be in the top 3 of female sports earners. serena and maria I get, but venus not. She must be able to move merchandise almost in a very unsung way.

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post #8 of 112 (permalink) Old Jan 25th, 2011, 01:27 PM
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Re: Venus Williams the most marketable sportswoman

It's probably also based on the influence she has as a whole and how much of a great public speaker is (personal attributes), not just how glamourous she is in Maria's case.

As the post above me says, it's actually quite admirable how much she is able to make even though she is without the massive source of income that the other two have.
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post #9 of 112 (permalink) Old Jan 25th, 2011, 01:35 PM Thread Starter
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Re: Venus Williams the most marketable sportswoman

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Originally Posted by tennnisfannn View Post
Venus must be doing something right, she has not really been sponsored by major companies since reebok almost 5 years ago yet she continues to be in the top 3 of female sports earners. serena and maria I get, but venus not. She must be able to move merchandise almost in a very unsung way.
I'm searching for the "46 specific personal attributes". I suspect that may reveal the answers.

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Originally Posted by Slutiana View Post
It's probably also based on the influence she has as a whole and how much of a great public speaker is (personal attributes), not just how glamourous she is in Maria's case.
White.

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post #10 of 112 (permalink) Old Jan 25th, 2011, 01:41 PM
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Re: Venus Williams the most marketable sportswoman

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Originally Posted by Dama do Bling View Post
That is why I don't waste much of my time on "perceptions" of the so called "real" tennis fans For the most part they have tried their hardest to undermine the favorability and achievements of the Sisters, Venus especially. In the real world for the past decade to present the real numbers that I have seen have proven that people prefer substance over HYPE.

That is one of the reasons I don't even bother to comment on how the so called "classy" tennis fans treat them any more because it says more about those people than the Sisters. Case in point, Venus may have been booed at the AO but she left the court with class and her integrity in tact therefore it was shame on the crowds not Venus.

Good on Venus for making things happen for herself without the aid of hype and cheerleading of the media and tennis establishment! Go Venus, get well and return with a vengeance!

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post #11 of 112 (permalink) Old Jan 25th, 2011, 02:15 PM
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Re: Venus Williams the most marketable sportswoman

This may be one of those chicken-egg things, but actually Venus' work for Oreos is actually probably higher profile than any single account that Rena or TOB have. Being in spots with the Mannings that run during NFL games is going to get you a lot more exposure than a shoe ad in Vogue.

Of course, it's quite likely the good folks at Nabisco knew a good thing when they saw it, too.

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post #12 of 112 (permalink) Old Jan 25th, 2011, 02:19 PM
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Re: Venus Williams the most marketable sportswoman

Being at the top of the BBC's 'Most annoying dresses of 2010' (above Gaga and such) must've given her a lot of exposure

But yea, I agree with Max, she seems to be receiving a lot of Air time with that Oreo deal. Get in there Vee

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post #13 of 112 (permalink) Old Jan 25th, 2011, 03:18 PM
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Re: Venus Williams the most marketable sportswoman

Serena has always said that its Venus who has more money,Vee has her own company and in this case she doesnt pay an agent for her earnings.Her endorsements are tailormade to last long after her career is over e.g Tide,Oreo and drinks.
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post #14 of 112 (permalink) Old Jan 25th, 2011, 03:23 PM
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Re: Venus Williams the most marketable sportswoman

Well, she pretty much does rock.

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post #15 of 112 (permalink) Old Jan 25th, 2011, 04:16 PM
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Re: Venus Williams the most marketable sportswoman

That's because it's only USA. Outside USA no one gives a shit about loosers like Danica Patrick.

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