Ana Ivanovic to stay with Adidas until the end of her career! - TennisForum.com

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post #1 of 84 (permalink) Old Feb 8th, 2010, 12:11 PM Thread Starter
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Ana Ivanovic to stay with Adidas until the end of her career!

Says so on her website. She is the youngest athlete to sign a clothing deal for the rest of her career. Financial details remain unknown... Ana is "excited" (as always).
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post #2 of 84 (permalink) Old Feb 8th, 2010, 12:15 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

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Originally Posted by milos.rs View Post
Says so on her website. She is the youngest athlete to sign a clothing deal for the rest of her career.
That's like what... three, five months?
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post #3 of 84 (permalink) Old Feb 8th, 2010, 12:17 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

^^

Hope she stays around a BIT longer

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post #4 of 84 (permalink) Old Feb 8th, 2010, 12:40 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

Ivanovic signs career-long Adidas deal




Basel, Switzerland - Ana Ivanovic may have gone 0-3 in weekend Fed Cup play as Serbia lost to 3-2 to Russia, but the one-time French Open champion proved she's still a star with sponsors after signing a lifetime deal to stay with adidas clothing.

The former number one player who now stands 23rd as she fights to lift after a year-long slump, will wear the German "three-stripe" gear for as long as she stays in the sport, her management team announced Monday.

Ivanovic joins Andy Murray as recipient of a recent contract with the firm. The company lost world number two Novak Djokovic when his contract expired prior to the start of the 2010 season.

Officials said that Ivanovic, 22, will become a brand ambassador for the company, the youngest-ever athlete - male of female - to sign an agreement of this length.

"I'm very proud to wear adidas for the rest of my career. Adidas has helped me immensely over the last few years by providing me with great products and unique services off the court including the adidas Player Development Program," said the Serb

"This long-term contract extension means a lot to me and was a logical decision." - Sapa-dpa
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post #5 of 84 (permalink) Old Feb 8th, 2010, 12:43 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

Oh well, at least she's getting money from somewhere
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post #6 of 84 (permalink) Old Feb 8th, 2010, 12:53 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

Addidas lucked out big time
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post #7 of 84 (permalink) Old Feb 8th, 2010, 12:58 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

I guess they don't want another Djokovic situation. Smart move in theory by Adidas, but seeing how her career is going I'm not sure if there will be a big rush for young girls to buy the clothes Ivanovic wears.

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post #8 of 84 (permalink) Old Feb 8th, 2010, 12:58 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

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Originally Posted by AnnaK_4ever View Post
That's like what... three, five months?
I wonder who was a sponsor of GOAT Kournikova?
Could you remind us,please?
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post #9 of 84 (permalink) Old Feb 8th, 2010, 01:11 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

will Adidas stay with her though...

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post #10 of 84 (permalink) Old Feb 8th, 2010, 01:18 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

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will Adidas stay with her though...
They signed the deal as well, no?:
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post #11 of 84 (permalink) Old Feb 8th, 2010, 02:37 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

Great. At least she could feed herself in the mean time. What was Adidas thinking?

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post #12 of 84 (permalink) Old Feb 8th, 2010, 02:40 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

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Originally Posted by AnnaK_4ever View Post
That's like what... three, five months?
I mean c'mon, with a straight line like that...

You do kind of have to wonder, though. With Justine back, Caro in the stable and Kiri suddenly looking like a good investment why they were so hot and bothered to lock Ana up? Of course, cheap shots aside, Anna K sold a lot of clothing long after she'd ceased to get results, and I still see as many girls at tournaments dressed like mini-TOBs as ever, so maybe they know what they're doing.

Hell, I even saw a racket with a photo of Agnes Szvay on it. It didn't even have a caption telling who she was. I mean if some manufacturers think your average American girl (and it was a junior racket) is going to swoon and say to Mom or Dad "OMG, I want this one, AGNES SZVAY plays with it!!!!!" I mean some of the marketing decisions around this sport...

(Not that I have anything against Agnes, but geez, if you wanted to sell rackets in Europe I doubt you'd stick Melanie Oudin's photo on it).

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post #13 of 84 (permalink) Old Feb 8th, 2010, 02:56 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

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Originally Posted by miffedmax View Post
I mean c'mon, with a straight line like that...

You do kind of have to wonder, though. With Justine back, Caro in the stable and Kiri suddenly looking like a good investment why they were so hot and bothered to lock Ana up? Of course, cheap shots aside, Anna K sold a lot of clothing long after she'd ceased to get results, and I still see as many girls at tournaments dressed like mini-TOBs as ever, so maybe they know what they're doing.

Hell, I even saw a racket with a photo of Agnes Szvay on it. It didn't even have a caption telling who she was. I mean if some manufacturers think your average American girl (and it was a junior racket) is going to swoon and say to Mom or Dad "OMG, I want this one, AGNES SZVAY plays with it!!!!!" I mean some of the marketing decisions around this sport...

(Not that I have anything against Agnes, but geez, if you wanted to sell rackets in Europe I doubt you'd stick Melanie Oudin's photo on it).
it could sell well with the people thinking it was an insect swatter lol

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post #14 of 84 (permalink) Old Feb 8th, 2010, 03:00 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

I wonder if it was for the 100 milion her camp was trying to get.
It amazes me how these girls that win nothing (eg Hantuchova etc) get these long-term contracts but someone like Venus Williams (who I can't stand but still) couldn't get a major deal. fascinating.

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post #15 of 84 (permalink) Old Feb 8th, 2010, 03:03 PM
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Re: Ana Ivanovic to stay with Adidas until the end of her career!

See. Now she can stop pretending to care and train. She fucked Adidas out of millions and can go Vaidisova on them. What a bunch of morons.

- Caroline Wozniacki has never beaten a reigning world #1.
- Caroline Wozniacki has never beaten a top 5 player at a major.
- Caroline Wozniacki has not beaten a top 3 player en route to any of her 23 titles.
- Caroline Wozniacki has beaten two top 5 players en route to her 23 titles (#4 Zvonareva and #5 Schiavone)

-Her fans think she had very bad luck with her Grand Slam and Regular Tour draws.
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