Serena slaps Nike in the face with her G moment. - TennisForum.com
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post #1 of 135 (permalink) Old Jan 30th, 2010, 06:57 PM Thread Starter
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Serena slaps Nike in the face with her G moment.

Just before the first slam of the year Nike makes an announcement that they have made a deal with Sharapova for 70 million dollars over a certain # of years. Both Serena & Maria have been loyal to Nike throughout the years. But Nike made a bad decision if their goal was truly to have on court advertising. Nothing that Maria has done lately would lead people to believe that she would make a deep run in this tournament. That is if people are truly looking at where she is now & not just hoping and wishing for her to make it on belief alone. She is still recovering and has yet to find her form. To me a deal of that magnitude puts even more pressure on a person who is doing their best to even return this early to the tour.

Then you have Serena who has proven over and over again lately that she will be around til the 2nd week of the big tournament. Gatorade knew this & before the first slam of the year they come out with a commercial with a few top athletes with Serena being the main feature. Now I do not believe that Serena even cares about the 70 million dollar deal because she is beyond rich herself. But you would think that by now someone in Nike would have the sense enough to know that they can get a lot of advertising time by making such a deal with Serena as well. Before her win at the 2010 Australian Open she had 11 grand slam singles titles, more than any active player on tour. Serena now has 4 times the amount of slams that Maria does and Nike makes a huge deal with Maria who not only lost in the first round. But many rated her dress as the worst outfit of the 2010 Australian Open & she designed it for Nike.

So not only did Nike get 1 day of advertising from Maria, it was also negative because people hated the dress. It is not Maria's fault that these morons make these stupid calculated desicions with nothing to support them. I also think that it causes Maria to feel a lot of pressure when she needs to focus on getting back into form at her own pace & not feeling that she has to do her best because of a contract. That can take the joy out of any comeback especially when you know that you are not 100%.



So I applaud gatorade who had since enough to look at the entire picture and put their money in the bank & earned interest. So after winning her 12th slam title & tieing Billie Jean King on the all time winners list she announces to the world that she is having a G moment. She thanked Nike the year that both she & Sharapova made it to the finals but this year Nike got just what they payed for. Nothing, from Serena. Gatorade seems to know a thing or 2 about advertising. Maybe they can help Nike out because Serena showed Nike no love in the end & slapped them in the face with a G moment. I love it when Serena gets revenge.

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post #2 of 135 (permalink) Old Jan 30th, 2010, 07:02 PM
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Re: Serena slaps Nike in the face with her G moment.

....or.... Gatorade payed Serena a nice bonus for saying it...

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post #3 of 135 (permalink) Old Jan 30th, 2010, 07:03 PM
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Re: Serena slaps Nike in the face with her G moment.

It is hard to believe Nike would have been so stupid to give Maria a 70 million dollar contract, with no provisions. I doubt that they did. I agree that Serena would have been the much better investment, and more deserving.
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post #4 of 135 (permalink) Old Jan 30th, 2010, 07:04 PM
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Re: Serena slaps Nike in the face with her G moment.

Ahh so that's what G-moment meant
Serena got her money's worth from them in 2005 and 2006 when she was sponsored millions of dollars and barely even playing. But yeah, a definite burn from Nike's point of view.

Quote:
Originally Posted by Alla Luce View Post
(1)A lot is being made of the record Serena has vs Sharapova. It is being used as THE reason she will win again lol. Good thing we have players like Tomas Berdych (who had an even worse record vs Nadal) to remind us of the fallacy of this nonsense logic.
(2)You stans may as well sleep well tonight because tomorrow the a replay of Lucie's winning moment over and over again will haunt your dreams for weeks to come
(3)The stars have aligned perfectly for the upset of the 21st century. All the best Garbine
(4) There is no path to victory for Williams.Keys wins in straight easy sets.
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post #5 of 135 (permalink) Old Jan 30th, 2010, 07:06 PM
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Re: Serena slaps Nike in the face with her G moment.

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It is hard to believe Nike would have been so stupid to give Maria a 70 million dollar contract, with no provisions. I doubt that they did. I agree that Serena would have been the much better investment, and more deserving.
I agree.. this would be REAL bad bussiness on their part.... I get other brands etc.... but Nike is a sports apparrel company..... And lets face it these days Maria is not exactly on the courts in the big stage anymore.....so If Nike did this; whoever, signed that deal should be looking for a new job.....

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post #6 of 135 (permalink) Old Jan 30th, 2010, 07:06 PM
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Re: Serena slaps Nike in the face with her G moment.

I was impressed with Serena's product placement. Every post match interview she had the Nike bag slung on her shoulder and that Gatorade bottle in her hand. I was like werk it gurl!

Maria may have signed a $70 mill contract but we don't know what incentive$$$ Serena has in her contract. make no mistake, Nike is paying her well.

She rocked it last night. Serena can get that money Tiger is losing from his tom-foolery.
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post #7 of 135 (permalink) Old Jan 30th, 2010, 07:06 PM
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Re: Serena slaps Nike in the face with her G moment.

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Originally Posted by thrust View Post
It is hard to believe Nike would have been so stupid to give Maria a 70 million dollar contract, with no provisions. I doubt that they did. I agree that Serena would have been the much better investment, and more deserving.
the contract is true, they paid her 70 millions for the next 7 years
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post #8 of 135 (permalink) Old Jan 30th, 2010, 07:07 PM
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Re: Serena slaps Nike in the face with her G moment.

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....or.... Gatorade payed Serena a nice bonus for saying it...
For sure they did!
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post #9 of 135 (permalink) Old Jan 30th, 2010, 07:08 PM
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Re: Serena slaps Nike in the face with her G moment.

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Originally Posted by thrust View Post
It is hard to believe Nike would have been so stupid to give Maria a 70 million dollar contract, with no provisions. I doubt that they did. I agree that Serena would have been the much better investment, and more deserving.
I would hope there would be provisions! the way Maria is playing she is an investment risk!
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post #10 of 135 (permalink) Old Jan 30th, 2010, 07:13 PM
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Re: Serena slaps Nike in the face with her G moment.

good one Ree!

21 and counting...
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post #11 of 135 (permalink) Old Jan 30th, 2010, 07:15 PM
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Re: Serena slaps Nike in the face with her G moment.

Shouldn't you be spending your time worrying about Ana's soon to be non-existent Rolex deal? That Rolex deal is a perfect example of a waste of endorsement dollars and I'm sure they regret that signing quite a bit. Good move by Rolex to sign Caro as Ana's replacement there.

Really though, Maria's Nike deal is in no way a "slap in the face" to Serena. Why would it be? They're at different points in their careers. It makes perfect sense to give a 22 year old multislam winner an 8 year deal. And BTW the only reason Serena is with Gatorade is because Maria refused to re-sign, so they went with Serena as a second choice. Which has worked out beautifully for them.

But beyond that... I never understand why people are so pissed about this deal. It's not like they're personally paying Maria the money. And male athletes get these kinds of contracts all the time and nobody even blinks. In reality as a fan of women's sports I'm very happy about this deal, because it sets the market for future female athletes. Just like Venus set the bar in 2003 with Reebok. Or Anna various deals over the years. Or Serena with her Nike deal. It's a good thing.
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post #12 of 135 (permalink) Old Jan 30th, 2010, 07:21 PM
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Re: Serena slaps Nike in the face with her G moment.

Quote:
Originally Posted by pokey camp View Post
Shouldn't you be spending your time worrying about Ana's soon to be non-existent Rolex deal? That Rolex deal is a perfect example of a waste of endorsement dollars and I'm sure they regret that signing quite a bit. Good move by Rolex to sign Caro as Ana's replacement there.

Really though, Maria's Nike deal is in no way a "slap in the face" to Serena. Why would it be? They're at different points in their careers. It makes perfect sense to give a 22 year old multislam winner an 8 year deal. And BTW the only reason Serena is with Gatorade is because Maria refused to re-sign, so they went with Serena as a second choice. Which has worked out beautifully for them.

But beyond that... I never understand why people are so pissed about this deal. It's not like they're personally paying Maria the money. And male athletes get these kinds of contracts all the time and nobody even blinks. In reality as a fan of women's sports I'm very happy about this deal, because it sets the market for future female athletes. Just like Venus set the bar in 2003 with Reebok. Or Anna various deals over the years. Or Serena with her Nike deal. It's a good thing.
Not that I claim to know anything about these endorsement deals myself, but I am just curious how it is that you are privy to the ins and outs of Gartorade's endorsement strategies and who precisely proposed and rejected whose deals?

Anyway, with Nike deal to Maria - I would be highly skeptical that she will be seeing even a third of that unless she starts to play better - they would surely have inserted plenty of break-clauses and conditions for the event of Maria being extremely sub-par.

It's not like every male has such a big deal - the ones that do have them like Federer, Nadal and Djokovic tend to be quite consistent and good investments.

Quote:
Originally Posted by Alla Luce View Post
(1)A lot is being made of the record Serena has vs Sharapova. It is being used as THE reason she will win again lol. Good thing we have players like Tomas Berdych (who had an even worse record vs Nadal) to remind us of the fallacy of this nonsense logic.
(2)You stans may as well sleep well tonight because tomorrow the a replay of Lucie's winning moment over and over again will haunt your dreams for weeks to come
(3)The stars have aligned perfectly for the upset of the 21st century. All the best Garbine
(4) There is no path to victory for Williams.Keys wins in straight easy sets.
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post #13 of 135 (permalink) Old Jan 30th, 2010, 07:29 PM
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Re: Serena slaps Nike in the face with her G moment.

all of these endorsement plans are on contingencies. If Sharapova doesn't meet her requirements, she won't get anywhere close to $70 million. Serena, on the other hand, is currently maxing out her contract by being #1 and also winning so many majors.

She is definitely making more money than Sharapova right now.
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post #14 of 135 (permalink) Old Jan 30th, 2010, 07:29 PM
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Re: Serena slaps Nike in the face with her G moment.

Quote:
Originally Posted by Serena~lover View Post
Not that I claim to know anything about these endorsement deals myself, but I am just curious how it is that you are privy to the ins and outs of Gartorade's endorsement strategies and who precisely proposed and rejected whose deals?

Anyway, with Nike deal to Maria - I would be highly skeptical that she will be seeing even a third of that unless she starts to play better - they would surely have inserted plenty of break-clauses and conditions for the event of Maria being extremely sub-par.

It's not like every male has such a big deal - the ones that do have them like Federer, Nadal and Djokovic tend to be quite consistent and good investments.
It was in the news 2 years ago. They said she didn't wanna extend the contract (and take a pay cut), but instead sign with Enlyten and get percentages or something along those lines. Never happened, though.
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post #15 of 135 (permalink) Old Jan 30th, 2010, 07:33 PM
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Re: Serena slaps Nike in the face with her G moment.

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Originally Posted by VirginMary View Post
It was in the news 2 years ago. They said she didn't wanna extend the contract (and take a pay cut), but instead sign with Enlyten and get percentages or something along those lines. Never happened, though.
Oh I see, I never see these kinds of stories to be honest (seems very low profile to class as news), but fair enough - sounds about right.

Quote:
Originally Posted by Alla Luce View Post
(1)A lot is being made of the record Serena has vs Sharapova. It is being used as THE reason she will win again lol. Good thing we have players like Tomas Berdych (who had an even worse record vs Nadal) to remind us of the fallacy of this nonsense logic.
(2)You stans may as well sleep well tonight because tomorrow the a replay of Lucie's winning moment over and over again will haunt your dreams for weeks to come
(3)The stars have aligned perfectly for the upset of the 21st century. All the best Garbine
(4) There is no path to victory for Williams.Keys wins in straight easy sets.
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