That's funny because the general consensus outside of wtaworld is that Larry Scott was brilliant, and I happen to agree. How tennis, particularly women's tennis, is on a financial upswing in the middle of a recession when a woman who looks like Shreck and doesn't win grand slam titles has been number one for most of the year is a miracle of Larry's impeccable marketing and network leveraging skills.
They have have financial success right now, but you also have to consider that a lot of the deals with sponsors have been made prior to the actual recession. It's not as though they landed the deal with Sony Ericsson to be their head sponsor this year with Safina as the face of the tour...And while I do agree that financial stability is important, I think it's a sad trade off to get that from holding tournaments in Dubai etc. and see empty stands at what is supposed to be a world class event.
Players are forced to play tournaments they don't want to play, even when they are injured. Fans are expected to buy tickets based on what is often times, false advertising (all you have to do is look at the posters with players not even competing on the signs)...And why is that? Because the WTA tries to restrict fans from seeing updated entry lists so that they can hold onto the belief that Serena, Venus, Sharapova etc. are playing, even weeks after they have actually withdrawn from an event.
They want to brag about players now meeting their commitments...But at what cost? No one seems to string together any consistent results right now, players like Wozniacki and Zvonareva show up at mandatory events trying to play through illness and injury so they don't get penalized by the tour.
What Larry Scott has done is tried to turn the WTA into the ATP, and it seems as though they are now continuing down the route of merging them closer and closer together...And this upsets me, because the WTA *should* be able to hold its own, and fans often suffer for this because television favours showing mens matches and excluding the women.