WTA trying to increase Canadian followers: Are they doing the wrong things?
Women's tennis in Canada is slowly getting back to being quite strong. With 6 players in the top 200 right now, the oldest not even 23, we are in a Golden Age of Canadian tennis compared with the past years. On the other hand, in Canada, women's tennis (or tennis in general) is receiving little tv air time and attention.
Aleksandra Wozniak, who is easily the best canadian on the tour since the 90s, has been receiving a lot of attention on the WTA tour website. She is consistently featured in videos on the website (one of her in Moscow can be seen right now, she also went sumo wrestling with Caro, etc). Compared to some other players who are ranked between 30 and 40, she is definitely seen quite more regularly in promotional videos, pictures or events.
I personally think the goal of the WTA with promoting Aleks is to gain advantage on the Canadian public and get them interested in women's tennis. This is a natural and logical thing to do, and it might be working, but one need to remember that people who are visiting the WTA website are probably already interested in the game.
Do you think this is actually working? I personnally think that it's great that Canadian tennis is receiving more attention on the pro tour, but the issue right now is that we just never have the chance to see our girls, as well as women's tennis, on TV. What's going on right now? The YEC. What are we gonna see of it in Canada? Nothing. How can the WTA expect to gain Canadian attention when they can't even promote their product on mainstream tv?