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post #1 of 38 (permalink) Old Jul 13th, 2009, 06:23 PM Thread Starter
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Allaster Is New Chairman and CEO

ST. PETERSBURG, FL, USA - The Sony Ericsson WTA Tour announced on Monday the appointment of Stacey Allaster, the Tour's President since 2006, as the new Chairman and CEO of the world's leading global sport for women. Allaster will begin her new role immediately and will continue to be based at the Tour's U.S. headquarters in St. Petersburg, Florida. The naming of Allaster culminates an international search undertaken by the Tour's Board of Directors and led by leading global executive recruitment firm Korn/Ferry International.
Commenting on her appointment as Chairman and CEO, Stacey Allaster said: "I am honored to lead the Sony Ericsson WTA Tour, which since its founding by Billie Jean King 36 years ago has continued to break barriers and grow into a premier global sporting league. The Tour and our sport have enjoyed unprecedented success over the past years, and we are poised for even greater heights in the years to come. Our primary and enduring focus will be our fans, our players and our tournaments, and continuing to build a premium sport and entertainment brand."
"Women's tennis and the Tour have never been stronger as a business, and Stacey has been at the center of this business success over the past years," said Sony Ericsson WTA Tour world No.3, seven-time Grand Slam champion and Player Council member Venus Williams. "Stacey has helped to lead the development of a stronger Tour product through the passage of a healthier and streamlined circuit structure. I believe that Stacey will be a great leader for the Tour, understands how players can help drive our business, and has all the tools to take our sport to even greater heights."
"Stacey Allaster is one of the most talented and respected leaders in our sport," said Steve Simon, Tournament Board Representative and Tournament Director of the BNP Paribas Open women's event. "Stacey brings to the role a track record of success in the areas of sales, marketing and television, possesses a deep understanding as to the needs of tennis fans, and has the respect of our players, tournaments and entire tennis industry. Stacey's appointment is great news for both the organization and the sport."
Allaster, 46, succeeds Larry Scott, who held the position for six years prior to becoming the Commissioner of NCAA's PAC-10 Conference. Recognized as one of the most internationally successful female sports executives, Allaster came to the Sony Ericsson WTA Tour on January 1, 2006 in the newly-created role of President, responsible for the Tour's operations, business development, television, new media and tournament and player relations. Since joining the Tour, Allaster has played an integral role in a number of groundbreaking Tour achievements and is credited with helping to take the business of women's professional tennis to unprecedented heights, including:
(i) passage of the Tour's landmark Roadmap reform plan, which has resulted in a 40% increase in prize money, $750 million of new stadium investment and a healthier calendar better able to ensure that fans see top players competing more often on the Tour's biggest stages;
(ii) implementation of more fan friendly innovations to the sport than in its prior history, including working with leaders of other tennis governing bodies to bring electronic line calling to the sport, as well as on-court coaching, pre-match player interviews, interviews with coaches during matches and a new doubles scoring format;
(iii) expansion of the Tour's global television footprint and launch of groundbreaking digital initiatives, including TennisTV.com in partnership with the ATP World Tour, bringing live streaming of matches from the world's top women's and men's Tour events to a global online audience, along with a brand new fan friendly official Tour website;
(iv) playing a lead role in the prior renewal of the Tour's biggest three sponsorship deals - Sony Ericsson, Whirlpool and Dubai Duty Free;
(v) achievement of the Tour's longstanding quest to grant equal prize money for women tennis players at Wimbledon and Roland Garros, along with the year-end Sony Ericsson Championships and five of the biggest events on the Tour; and
(vi) reestablishment of the year-end Sony Ericsson Championships as a premier season ending event.
Prior to joining the Sony Ericsson WTA Tour, Allaster served as Vice President and Tournament Director at Tennis Canada where she is credited with leading a professional tennis resurgence during her tenure. She was instrumental in generating record revenues and attendance at the Canadian Open (currently known as the Rogers Cup), and turning each of the tournaments in Montreal and Toronto into premier global sporting properties. Allaster played an instrumental role in the building and fundraising for Toronto's world-class Rexall Tennis Centre, and led a team that generated over $165 million in sponsorship and stadium revenues for the development of the sport.
A consummate tennis professional, Allaster has held every position in the sport of tennis, from a junior to a collegiate player, to a Tournament Director of prestigious Masters Series and Premier Events, to Tour President.

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post #2 of 38 (permalink) Old Jul 13th, 2009, 06:26 PM
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Re: Allaster Is New Chairman and CEO

Oh wow, very interesting. Thanks for the info
post #3 of 38 (permalink) Old Jul 13th, 2009, 06:35 PM
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Re: Allaster Is New Chairman and CEO

Who?

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post #4 of 38 (permalink) Old Jul 13th, 2009, 06:51 PM
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Re: Allaster Is New Chairman and CEO

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Who?
your average silly ho

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post #5 of 38 (permalink) Old Jul 13th, 2009, 07:34 PM
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Re: Allaster Is New Chairman and CEO

Quote:
(i) passage of the Tour's landmark Roadmap reform plan,;

wouldn't put that as an achievement

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post #6 of 38 (permalink) Old Jul 13th, 2009, 07:47 PM
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Re: Allaster Is New Chairman and CEO

This is a good choice for anyone who's happy with the direction things are going.

She is a "continuity" choice. Nothing surprising.

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post #7 of 38 (permalink) Old Jul 13th, 2009, 08:11 PM
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Re: Allaster Is New Chairman and CEO

Everything will stay the same.

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post #8 of 38 (permalink) Old Jul 13th, 2009, 08:24 PM
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Re: Allaster Is New Chairman and CEO


Regrettably a life long fan of Ana Ivanović

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post #9 of 38 (permalink) Old Jul 13th, 2009, 10:32 PM
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Re: Allaster Is New Chairman and CEO

I'm too lazy to read the article. Who is the new President, or is she both?

My number one: Victoria Azarenka

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post #10 of 38 (permalink) Old Jul 13th, 2009, 10:42 PM
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Re: Allaster Is New Chairman and CEO

Stacey She did wonders for the Toronto Rogers Cup. Let's see what she can do here before starting to complain.

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post #11 of 38 (permalink) Old Jul 14th, 2009, 12:15 AM
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Re: Allaster Is New Chairman and CEO

Well every time the Rogers cup comes along, she's usually shown on TV announcing her new projects, so I think the WTA is left in good hands. Hopefully she starts to retool what she already has and starts to make more sense of it. The current WTA definitely has some promise to it, but I think it's missing some guidance.

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post #12 of 38 (permalink) Old Jul 14th, 2009, 12:35 AM
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Re: Allaster Is New Chairman and CEO

Quote:
Originally Posted by Vaidisova Rules View Post
Since joining the Tour, Allaster has played an integral role in a number of groundbreaking Tour achievements and is credited with helping to take the business of women's professional tennis to unprecedented heights, including:
(i) passage of the Tour's landmark Roadmap reform plan, which has resulted in a 40% increase in prize money, $750 million of new stadium investment and a healthier calendar better able to ensure that fans see top players competing more often on the Tour's biggest stages;
to Tour President.
Oh come on, she's even worse that Larry Scott. There are already GS and Miami that have all the top women competing. We don't need 10 tournaments where all top ten players compete. Didn't she learn her lesson yet ? The Roadmap doesn't work. It has led to Safina becoming a misleading #1. I hope Serena hits back at her.
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post #13 of 38 (permalink) Old Jul 14th, 2009, 02:16 AM
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Re: Allaster Is New Chairman and CEO

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Originally Posted by spiritedenergy View Post
your average silly ho
Who are you referring to as a silly ho?

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post #14 of 38 (permalink) Old Jul 14th, 2009, 02:48 AM
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Re: Allaster Is New Chairman and CEO

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Originally Posted by nothingfails999 View Post
Oh come on, she's even worse that Larry Scott. There are already GS and Miami that have all the top women competing. We don't need 10 tournaments where all top ten players compete. Didn't she learn her lesson yet ? The Roadmap doesn't work. It has led to Safina becoming a misleading #1. I hope Serena hits back at her.
You're probably right. You should have been named CEO instead. You were robbed!
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post #15 of 38 (permalink) Old Jul 14th, 2009, 02:55 AM
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Re: Allaster Is New Chairman and CEO

Do you think there will be a thread : Stacey Allaster needs fired!

That thread was legendary...
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