they will never, ever breakaway from a football game again
The Heidi Bowl
One of the most exciting finishes in sports history was not seen on television. This football game became known as the Heidi Bowl (or Heidi Game). On November 17, 1968, the New York Jets led the Oakland Raiders 32-29, with 50 seconds to go. It was the end of the hour, and even though the score was close, NBC switched over to the cartoon movie Heidi. In the next 42 seconds, Oakland scored two touchdowns to win 43-32.
What happened was a torrent of angry calls from East Coast couch potatoes, who asked, in colorful terms, why a spunky little girl had replaced their football game. They flooded the switchboard at Manhattan's Rockefeller Plaza and crashed the phone exchange.
Evermore, TV networks would stay with football games until their conclusion. The program to follow would then "slide," rather than being joined in progress.
Although it was a blow out, no TV exec will ever cut away from a football game again.