Join Date: Feb 2009
Since 2006, the WTA's operating revenue increased 22%, cash reserves increased 36%, marketing increased 219% and international sales increased 136%. Today, the tour takes in about US$50 million in revenue. Need further proof of the tour's success? Sony Ericsson extended its historic US$88-million title sponsorship of the WTA in March 2007, one year early, for another two years — meanwhile, the men's tour remains without a title sponsor.There's more interesting info on the business side of the WTA in this article.
Stacey Allaster, president of the Women's Tennis Association, is confident her sport is on strong financial footing after locking up long-term sponsorship, television and year-end championship agreements. Under Allaster's leadership during the past three years, women's professional tennis has undergone a transformation, from a "quiet, please" atmosphere, to one where improving the fan experience has led to fundamental changes in the way the game is played. In retrospect, these recent changes could be viewed as a pre-emptive strike against an economic downturn.