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post #1 of 153 (permalink) Old Jan 19th, 2009, 12:06 PM Thread Starter
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Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

From the Sports Business Journal:

http://www.sportsbusinessjournal.com/article/61169

Quote:
Chinese shoe brand signs Jankovic
Deal may signal continental shift in tennis endorsement market

By DANIEL KAPLAN
Staff writer



Reebok didn’t offer to extend Jankovic (left);
Blake’s Fila deal will pay him based on the
sales of his new line; neither of the Williams
sisters has a sneaker deal in place.



Published January 19, 2009 : Page 01
The world’s top-ranked women’s tennis player, Jelena Jankovic, has reached an endorsement deal with sneaker and apparel company Anta, sources said, becoming the highest-profile global athlete to back one of China ’s emerging athletic companies.

Reebok last week formally declined to re-sign Jankovic, and she quickly accepted a three-year offer guaranteed at $5.1 million from Anta, the sources said.

The deal positions Anta alongside companies like Li-Ning and Peak that are now competing in China with traditional powers Nike and Adidas and perhaps soon could do so globally, as well.

“This is a first. It is really groundbreaking,” said Terry Rhoads, co-founder of Zou Marketing, a China-based sports marketing firm. “This is a proud moment for all Chinese sportswear companies.”

Jankovic is represented by IMG tennis agent Gavin Forbes, who declined to comment.

The deal highlights a changing marketplace for tennis players’ core sneaker endorsement deals just as this year’s first Grand Slam, the Australian Open, gets under way.

James Blake last week left Nike for an unconventional pact with Fila, which has not had a top American male endorser since 1977. Neither of the Williams sisters, Venus and Serena, is under contract despite residing in the top 10 and holding the last two Grand Slam titles.

One of the reasons for the changes is the decline of tennis in America . The current economy is also a factor. Reebok, for example, declined to re-sign Jankovic the day before announcing 310 layoffs.

“After two successful years in partnership, Reebok has decided not to extend our relationship with JelenaJankovic,” the company said in a statement. “Jelena has always been a loyal ambassador for the brand and has continuously proven herself as a player of stature and maturity. We wish her all the very best in her future endeavors.”

Nike declined to re-sign Blake after having worked with him since he turned pro in 1998. He signed a four-year deal with Fila that pays him in the mid-six figures guaranteed, with potentially more based on the performance of a developing line of products.

That arrangement is unique. Most tennis contracts reward players for on-court performance. Fila will pay Blake based on the success of the products.

That product line is under development, but it will involve both the Fila logo and a yet-to-be-developed mark for Blake. His agent, Carlos Fleming of IMG, said the line will incorporate intellectual property from the player and the sneaker company, and will include tennis, lifestyle and fitness offerings.

Meanwhile, Serena Williams, whose contract with Nike expired last month, is still talking with the company. Nike has plowed substantial resources in tennis into Maria Sharapova, so where Williams fits into the mix is unclear.

Similarly, Venus Williams’ line, EleVen, now has no home with the demise of her retail partner, Steve & Barry’s. Fleming, who is also her agent, said he is in negotiations with potential partners.

Whether Jankovic’s agreement with Anta will bring forth a wave of new deals from China in tennis is unclear. Anta is largely a China-only company, though it does advertise courtside at Houston Rockets games. Rockets owner Les Alexander was an early investor in the company.

Li-Ning, which had a visible presence during the Beijing Olympics, was interested last year in signing Ana Ivanovic, currently the world’s No. 5 player, before she re-signed with Adidas.

To date, the significant non-Chinese endorsements for Chinese footwear companies have been in basketball. Peak counts Shane Battier and Jason Kidd as endorsers. Shaquille O’Neal has a China-only endorsement deal with Li-Ning.

The companies use the signings to gain credibility domestically, Rhoads said. He views the Anta/Jankovic signing in this light, with tennis, unlike in the United States, a growing sport in China.

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post #2 of 153 (permalink) Old Jan 19th, 2009, 12:12 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Jelena's 51.1 millions is quite good.
Then you have Blake who got dumped by Nike and isn't even paid one million.

I don't know why Nike would not sign Serena to keep Maria.
Sharapova is injuried and is most likely to miss quite a few months every season while Serena doesn't play every week but she wins most of the time and her outfit aren't as flashy as the used to be.
Who play tennis with the outfit Maria wore last year in Wimbledon?
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post #3 of 153 (permalink) Old Jan 19th, 2009, 12:16 PM Thread Starter
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Quote:
Originally Posted by Wiggly View Post
Jelena's 51.1 millions is quite good.
It's not 51.1 millions.. It's 5.1 millions. Still, quite good..

Quote:
Originally Posted by Wiggly View Post
I don't know why Nike would not sign Serena to keep Maria.
Sharapova is injuried and is most likely to miss quite a few months every season while Serena doesn't play every week but she wins most of the time and her outfit aren't as flashy as the used to be.
I'm pretty sure Serena will end up resigning. I think the author of the article meant that Sharapova is in every Nike add.. and Serena isn't. They could use moer of her star power, as she has plenty.

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post #4 of 153 (permalink) Old Jan 19th, 2009, 12:30 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

id love Vee to sign with Lacoste

Serena will probably end up resigning with Nike again, let's see what is she going to wear today in her match

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post #5 of 153 (permalink) Old Jan 19th, 2009, 12:53 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

geez the economy is bad
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post #6 of 153 (permalink) Old Jan 19th, 2009, 01:02 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Ana gets 2 million each year from Adidas anyway.

2*3 = 6 > 5.1

Waiting for Ana Ivanovic to just retire already .
Justine Henin. Amelie Mauresmo. Francesca Schiavone.
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post #7 of 153 (permalink) Old Jan 19th, 2009, 01:11 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Nike is stupid... I am really officially boycotting it now
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post #8 of 153 (permalink) Old Jan 19th, 2009, 01:18 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Serena Williams has a new contract with Nike, it's just not public yet. It stated, her contract will prolonged if not being cancelled by both parties. Nike will give her a bigger contract, cause serena boosted Nike sales with 15% globally.
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post #9 of 153 (permalink) Old Jan 19th, 2009, 01:22 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Nike is stupid, they are doing Serena just like Reebok did Vee, they would rather invest their money in a tall white blond, than in a 9 time grandslam champion. It is crazy how executives think; Venus and Serena should come together and come up with their own tennis line, or both should design for Eleven.
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post #10 of 153 (permalink) Old Jan 19th, 2009, 01:24 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Quote:
Originally Posted by Inside-out View Post
Ana gets 2 million each year from Adidas anyway.

2*3 = 6 > 5.1
Ana gets 2 million USD bonus (per year) because reach #1 and GS title at some point.

So Ivanovic gets from Adidas 3.5M$+2M$=5.5M$ per year.

But she spend all last seasons money from Adidas buying that villa in Mallorca (6M$) .

and I'm not even fan of Ana Ivanovic... just an objective observer who realize how perfect she is

AMAZING BELGRADE MIRACLE: In just three years (2008-2011) 5 different players born in same city reach world #1 in rankings and several GS titles and finals (WTA singles: Ana Ivanovic and Jelena Jankovic, ATP singles: Novak Djokovic, ATP doubles: Nenad Zimonjic and Daniel Nestor... with notable performances of Bojana Jovanovski, Janko Tipsarevic and Viktor Troicki which is also all three born in Belgrade)
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post #11 of 153 (permalink) Old Jan 19th, 2009, 01:25 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Serena + Puma = Serena slam
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post #12 of 153 (permalink) Old Jan 19th, 2009, 01:28 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Quote:
Originally Posted by virtue05 View Post
Nike is stupid, they are doing Serena just like Reebok did Vee, they would rather invest their money in a tall white blond, than in a 9 time grandslam champion. It is crazy how executives think; Venus and Serena should come together and come up with their own tennis line, or both should design for Eleven.
LOL dude. Serena's the best paid female athlete ever with Nike (at least till now).
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post #13 of 153 (permalink) Old Jan 19th, 2009, 01:30 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

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Originally Posted by Inside-out View Post
Ana gets 2 million each year from Adidas anyway.

2*3 = 6 > 5.1
Serena got $25 million for 4 years, and that's without the bonuses.
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post #14 of 153 (permalink) Old Jan 19th, 2009, 01:36 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Smart move for Jelena. I hope she can come up with some great outfits. We just don't get the great outfits of old no more. I loved outfits like Pierce's yellow dress, Jens USO stars and stripes outfit and Serena's FO orange Puma outfit.

I agree that Serena should stay with Nike. Serena atm is the face of the company. She on average wins a slam a year, performs well in the US where the company is trying to push their products and is a great international athlete, fashion icon and celebrity.
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post #15 of 153 (permalink) Old Jan 19th, 2009, 01:36 PM
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Re: Interesting little details about the endorsement deals (JJ, Serena, Venus, Ana)

Quote:
Originally Posted by gaviotabr View Post
It's not 51.1 millions.. It's 5.1 millions. Still, quite good..



I'm pretty sure Serena will end up resigning. I think the author of the article meant that Sharapova is in every Nike add.. and Serena isn't. They could use moer of her star power, as she has plenty.
not really considering she just became the "number 1" player........her agents must not be that good....

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