Join Date: May 2002
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news about the new Tennis Channel
New cable channel announces deals with Agassi, World Team Tennis, Wilson
August 27, 2002
NEW YORK (AP) -- Andre Agassi is joining Pete Sampras as an investor in The Tennis Channel, a 24-hour cable network launching this year.
Agassi, a seven-time Grand Slam tournament champion, will be a spokesman for the channel, which will help promote the Andre Agassi Charitable Foundation.
His association was among a series of announcements made Tuesday by the 24-hour network, which will be a basic cable service:
-- Deals to broadcast seven pro tournaments: WTA Tour stops in Charleston, S.C.; Manhattan Beach, Calif.; Sarasota, Fla.; and Paris; ATP Tour events in Chennai, India; San Jose, Calif.; and Houston.
-- An original series called ``No Strings,'' billed as ``an intimate look at the glamorous lifestyles of professional tennis players off the court.'' Sampras, Lindsay Davenport and Andy Roddick will be featured in the first three episodes.
-- TV rights for World Team Tennis.
-- A multiyear advertising deal with Wilson Racquet Sports, a division of Wilson Sporting Goods.
The Tennis Channel hasn't said when in 2002 it will launch, but it currently has deals that would put it in 38 percent of the country's cable households.
The network now has rights to more than 1,400 hours of tournament tennis, including five WTA Tour events and seven ATP Tour events. Its programming lineup will be about 40 percent tournament play, 40 percent instructional shows and 20 percent news or features.