have my doubts that there are ppl outthere who will spend time from 1pm to 11pm to watch first football and then tennis. I bet they would pick one or another anyways.
it's not about watching football from 1-11pm. Some people will watch their favorite team start playing at 1pm and then they are free at 4pm, some people will start watching at 4pm to catch their favorite team but at 9pm more people are available to watch then... I'm all for as many people in the US getting to watch the final. Our coverage next year depends on it.