Pacific Life No Longer Sponsor of Indian Wells Tennis Tournament
The Indian Wells ATP Masters Series and WTA Tour Premier Tennis Tournament is without a title sponsor. The event has been known as the Pacific Life Open since 2002, but the insurance company will no longer sponsor the event.
Tournament Director Steve Simon tells KPSP that it was the tournament's decision to part ways with Pacific Life following a successful seven year partnership. A spokesman from the insurance company tells KPSP that they had a great relationship with the tournament and they are parting on very good terms.
Simon hopes to have a new title sponsor lined up by the end of August who will help to make the tournament an even bigger event. The tournament broke attendance records in 2007 and 2008, with over 330 thousand going through the gates this year. Simon sees a day when up to 600 thousand fans come to Indian Wells to watch the world's best tennis players.
Simon declined to say how much a title sponsor might pay, but did say "There are a lot of zeroes involved."
The Indian Wells tournament was last without a title sponsor in 2001 when it was known as the Masters Series Indian Wells Presented by Newsweek. From 1988-1999, the tournament was known as the Newsweek Champions Cup.
This year's tournament is scheduled to be played March 9-22 at the Indian Wells Tennis Garden. The tournament is the fifth largest tennis event in the world, behind only the four grand slam events.
If it is the fifth largest tennis event in the world, behind only the four grand slam events why did Miami have over a Million $$ more prize money this year.
If The tournament broke attendance records in 2007 and 2008, with over 330 thousand going through the gates this year, Then why are the sponsors and backers bailing out.
featuring "The world's best tennis players" is not a true statement. More and
more of the best players are opting not to play IW.
They have faced bankrupcy recently, yet they continue to paint a rosy picture.
Larry and his cronies have revamped the whole WTA to try and force the Williams
Sisters and other top players to play there in an attempt to save it.
This tournament is in trouble, no matter the fluff they release to the press,
they just need to let it R.I.P.