New Endorsement Deal For Venus - TennisForum.com
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post #1 of 33 (permalink) Old May 7th, 2008, 12:52 PM Thread Starter
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New Endorsement Deal For Venus

PowerAde's zero-calorie sports drink takes on Gatorade






By Theresa Howard, USA TODAY

NEW YORK Coca-Cola's PowerAde is giving Gatorade a run for its calorie count.
On the heels of Gatorade's rollout of low-calorie G2, No. 2 sports-drink brand PowerAde is going all the way to zero calories. Trying to build on the success of diet drinks Coke Zero and Sprite Zero, PowerAde Zero is going into stores now.

Traditional sports drinks, such as regular PowerAde, provide calories for energy as well as electrolytes to replace those lost in vigorous exercise.

"PowerAde offers carbohydrates for those with intense workouts," says Matt Kahn, vice president of marketing. "But there's a whole group of calorie-conscious gymgoers. This is the first major brand to give hydration and electrolytes with zero calories."

Tennis star Venus Williams will endorse the drink in print ads next week. Other ads in Us Weekly and Men's Health will tout its zero calories vs. Gatorade products by showing calories per 8 ounces: 50 for Gatorade, 25 for G2 and 10 for flavored Propel Fitness Water.


Williams drinks pink lemonade PowerAde on the court, but says she's wanted a lower-calorie alternative for less intense workouts.

"I have a nutrition plan and need to rehydrate without the calories," says Williams by phone from a photo shoot for Shape magazine.

Says Kahn, "We think even an elite athlete is going to be careful about consuming wasted calories."

Zero comes in strawberry, mixed berry and grape, artificially sweetened with sucralose and acesulfame potassium.

"I can't keep it in my refrigerator everyone takes them," Williams says. "Grape is my favorite. Purple is my favorite color, and grape is the best flavor, and that's the one that's always gone."

PowerAde sees Zero as a way to revive growth. Volume for PowerAde's line, which has 19% of the sports-drink market, slid 1.5% in the first quarter, according to trade publication Beverage Digest, while volume for all sports drinks grew 1.3% and Gatorade rose 2%. Reduced-calorie G2 has been out just four months and already has captured 8% of all sports-drink sales.

In addition to the push for Zero, PowerAde is ramping up its marketing overall for summer. It recently became a Little League Baseball sponsor and added 15 new athlete endorsers, including NBA star Carmelo Anthony of the Denver Nuggets and Philadelphia pro baseball player Ryan Howard.

Entering the peak season, Kahn says, "We think we have the right strategy to take PowerAde up a notch. We expect big things from PowerAde Zero."


http://www.usatoday.com/money/indust...o_N.htm?csp=34
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post #2 of 33 (permalink) Old May 7th, 2008, 12:59 PM
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Re: New Endorsement Deal For Venus

Vee! Nice. Lol at everyone taking her grape flavour. Photo shoot for Shape magazine Can't wait to see it.

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post #3 of 33 (permalink) Old May 7th, 2008, 01:11 PM Thread Starter
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Re: New Endorsement Deal For Venus

http://i.usatoday.net/money/_photos/...adex-large.jpg
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post #4 of 33 (permalink) Old May 7th, 2008, 01:26 PM
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Re: New Endorsement Deal For Venus

Glad to see Venus getting more endorsements.

VENUS WILLIAMS IS A BOSS

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post #5 of 33 (permalink) Old May 7th, 2008, 01:40 PM
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Re: New Endorsement Deal For Venus

NICE!! can't wait to see her!

EleVen
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post #6 of 33 (permalink) Old May 7th, 2008, 01:51 PM
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Re: New Endorsement Deal For Venus

Nice! Thanks for posting this

VenusWilliamsVenusWilliamsVenusWilliamsVenusWillia
msVenusWilliamsVenusWilliamsVenusWilliamsVenusWill
iamsVenusWilliamsVenusWilliamsVenusWilliamsVenusWi
lliamsVenusWilliamsVenusWilliamsVenusWilliamsVenus
WilliamsVenusWilliamsVenusWilliamsVenusWilliamsVen
usWilliamsVenusWilliamsVenusWilliamsVenusWilliamsV
enusWilliamsVenusWilliamsVenusWilliamsVenusWilliam


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post #7 of 33 (permalink) Old May 7th, 2008, 02:04 PM
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Re: New Endorsement Deal For Venus

Venus!

http://i62.tinypic.com/xdrx1h.jpg

"I want to do things on my own terms, I can't have anything take me out.
I have never given up and it's important for me to prove to myself that I can do this, and to prove to me that i'm a champion.
If I were just to sit down, lay down and give in, then I wouldn't have any respect for myself."
VW
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post #8 of 33 (permalink) Old May 7th, 2008, 02:05 PM
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Re: New Endorsement Deal For Venus

Thats what she has been busy doing...photo shoots and signing on the dotted line.
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post #9 of 33 (permalink) Old May 7th, 2008, 02:11 PM
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Re: New Endorsement Deal For Venus

Big News! I'm happy for Vee. She deserves it. Sometimes I think she is one of those "under-rated" athletes. I was on Youtube yesterday watching some of her old matches, and clearly, Venus transcended tennis to the level it's at now. And in My opinion, it hasn't peaked at the level it was at in 2000-2003 since.

Way to go VEE!
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post #10 of 33 (permalink) Old May 7th, 2008, 02:13 PM
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Re: New Endorsement Deal For Venus

Cool!

Venus Williams. Serena Williams.
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post #11 of 33 (permalink) Old May 7th, 2008, 02:14 PM
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Re: New Endorsement Deal For Venus

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post #12 of 33 (permalink) Old May 7th, 2008, 04:15 PM
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Thumbs up Re: New Endorsement Deal For Venus

You see it's never too late. Way to go Vee

"I love the game, I love the thrill, I love the "Go Venus`."
"It takes a lot of work to get to this level, so while I can play I'm going to play."

Venus Ebone Starr Williams
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post #13 of 33 (permalink) Old May 7th, 2008, 04:31 PM
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Re: New Endorsement Deal For Venus

Is this partly why she aint playing this week?

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post #14 of 33 (permalink) Old May 7th, 2008, 05:07 PM
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Re: New Endorsement Deal For Venus

She is up to a lot!

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post #15 of 33 (permalink) Old May 7th, 2008, 05:09 PM
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Re: New Endorsement Deal For Venus

Quote:
Originally Posted by jrollaneres25 View Post
Je love ze Air(hair)!!

Ad Transcript:
Venus Williams: I was diagnosed with Anemia last fall...and after drinking
the New Coca Cola PowerAde Zero for a week i magically regained all my powers back
PowerAde Zero is my miracle. Im sure it will help me win more Grand Slams in the future
Its what all athletes should drink...



cool...
another reason why she took a break!!
woohoo!!
a few more days and she would be back again!!
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