How did both of you miss the fact that Volcana was pointing out Momo DIDN'T lose endorsements?
Not sure who you're referring to here, Griffin, but I'll assume I'm one of the "both."
miss that particular fact. My point--tangential and poorly-made as it may be--was that Mauresmo's endorsements aren't all of the same type as, say, Sharapova's. Mauresmo hasn't been pushed on the basis of sex appeal, so the companies that sponsor her don't have "as much to lose" by her being gay. (Admittedly, I don't know all of Mauresmo's sponsorship deals.)
In any case, I think it's difficult to say that Mauresmo didn't lose anything.
We don't KNOW for a fact that her name wasn't scratched off some ad-exec's list of potentials when she came out, or that she's getting endorsement money commensurate to what she would get if she was straight. No-one may have dropped her afterward, but can we say for sure that she's getting relatively
the same dough as, say, Mary Pierce after Pierce's second Slam?
You think if sharapova came out as a lesbian (
) she would get sacked by her 1242322 sponsers? Doubtful.
My choice of Sharapova was perhaps inappropriate, as being a Grand Slam champ has made her even more vastly marketable than any of the other "Tennis Totty" (as they say on Fleet Street). Maybe someone like Maria Kirilenko--better-known for her looks than her results--might have been a better example; Sharapova has transcended the fear of losing endorsements pretty well since taking her Slams. But I think it's disengenuous to think that her endorsements wouldn't be affected at all
if she and Belle were caught in flagrante delicto
. (Given the way the blogosphere is starting to pay attention, it may be only a matter of time before someone in the major media asks, anyway.) No, Sharapova wouldn't be gouged by the loss of major endorsements, but you can be pretty sure that some of the minor ones might take a moment's pause, and perhaps a few potential deals from new sponsors might be shuffled elsewhere. Remember, it was partly the fear-of-queer that helped galvanize the recent re-election of a certain president, and while many companies would fear the backlash of support for the player, many others would worry more about alienating the "moral majority."