Allergan, Davenport, Austin Launch Decades Of Smooth
NEW YORK, NY, USA – Allergan Inc., in partnership with Lindsay Davenport and Tracy Austin, on Thursday launched Decades of Smooth, a health education campaign aimed at educating women and men about the best skin care routines for the various decades of life, taking into account lifestyle choices, environmental factors and individual approaches to aging.
Austin, 45, and Davenport, 31, joined this campaign to share their approaches to achieving smooth and natural looking skin in an effort to help women and men of all ages get the facts about products that are available to help treat the signs of facial aging. As people age, continued exposure to the environment, coupled with repeated facial expressions such as frowning, squinting and smiling, may make wrinkles and lines apparent even when their faces are relaxed.
"After years on the court and in the sun, I began to notice changes in my skin that no amount of exercise and healthy eating could fix," said Austin, a former world No.1 and a network commentator for women's tennis. "During a visit to my dermatologist after my 40th birthday, I asked him what I could do to address the wrinkles that bothered me most – the lines that went from the bottom of my nose to the sides of my mouth. He recommended treatment with JUVÉDERM dermal filler, and after just one treatment my lines were instantly filled in and I was happy with the smooth and natural-looking results."
"I'm a proponent of healthy aging, which can involve different approaches at various points in your life, especially when it comes to skin care, eating right and exercise," said Davenport, a winner of 55 Sony Ericsson WTA tour singles titles. "As a new mom in my 30s with a busy career on the courts, it is important that my beauty routine stay simple. Treatment with JUVÉDERM dermal filler is perfect for me because it instantly creates a natural, refreshed look with minimal downtime. After my treatment, my friends notice a difference, but they can't quite put their finger on what it is."
A cornerstone of the Decades of Smooth campaign is the JUVÉDERM sponsorship of three tournaments in partnership with the United States Tennis Association including the US Open, the world's highest attended annual sporting event. At each of the following events, Austin and Davenport will have the opportunity to share their beauty secrets to smooth and healthy skin with attendees at select times throughout the course of the tournaments. In addition, local physicians will be on hand providing interested consumers with complimentary facial analyses to determine if they are candidates for treatment with JUVÉDERM dermal filler. The tournaments are the Sony Ericsson Open in Miami (March 24-April 6), East West Bank Classic in Los Angeles (July 21-27) and the US Open in Flushing Meadows (August 25-September 7).
"It's important for people to understand the range of skin care treatments that are available, as well as the differences among treatments," said Ellen Gendler, MD, a board certified dermatologist and clinical associate professor at the NYU School of Medicine. "JUVÉDERM dermal filler instantly fills in and smooths facial wrinkles and folds - such as the "parentheses" lines - for up to one year."
As the aesthetic marketplace continues to expand, dermal filler treatments are becoming increasingly popular. In fact, according to the American Society of Plastic Surgeons, the use of hyaluronic acid dermal fillers has increased 68 percent among women and men since 2004, making it the second most popular aesthetic injectable treatment.
"As the popularity of aesthetic treatments continues to grow, more and more women and men are turning to their physicians for treatments that can fill in wrinkles and instantly add volume. JUVÉDERM dermal filler is quickly becoming the dermal filler of choice for people of all ages because of the smooth and natural looking results it provides," said Robert Grant, President of Allergan Medical. "Allergan is proud to be supporting the Decades of Smooth health education campaign because we want anyone who is interested in aesthetic injectable treatments to have access to the best products and, in consultation with their physician, receive the best possible outcome."
For more information about JUVÉDERM and the Decades of Smooth campaign, and to find a directory of aesthetic-specialty physicians in your area, please visit www.juvederm.com