tennis players and movie stars, what's the difference?
although at different levels, movie stars and tennis players make a living out of enterntaining people.
In both cases, not only them make money, but there are a lot of companies and people that also make money, of course, the movie industry makes a lot more money than tennis but that's only a number.
How they make money? by selling tickets (to movie theatres or tennis tournaments) but getting people to watch tv, by selling ads (which produce more money if a lot of people watch them), by selling merchandise.
In both cases there are drivers to get people to watch the events, what makes people watch a movie? several factors, the script, the director, awards, also many people watch tennis because they love the sport, because it's a big even in town, etc.
But both activities have something in common, the stars, it is well known that although not guaranteed, a movie has a lot of more chance of success if it features big stars, Brad Pitt, Angelina Jolie, Halle Berry, George Clooney to name a few are big ticket sellers.
The same happens in tennis, some players sell tickets for a variety of reasons that don't matter here, Serena, Venus, Maria, Justine, Kim, Lindsay, I am just giving examples, you may agree or not with their level of popularity but you get the point.
Now, in the movie industry, if a producer wants a big start because they want to sell more tickets, they have to pay for it, it's not by chance that the bigger tickets sellers get pay a lot more than those who aren't as popular, being a good or a bad actor has nothing to do with it, it's popularity, marketability what sells, and they get paid for that.
They can use other means, a good script, giving them special services, feeding their egos, but at the end it's entirely up to the producers or whoever makes the decisions to convince the stars.
It is a business, the stars give their star power, their are paid for it, end of story.
Now, why is tennis different? the tournaments want to sell tickets, fair enough, they want big stars to sell tickets, fair enough, but they don't want to do their homework to get them to play, not fair enough.
If Serena or Maria sell tickets and the tournaments want them, they should pay, end of the story. The WTA and the ATP have to do their job, the tournaments want a guaranteed profit, they want their marketing effort done by others, they want the stars, but they don't want to make an effort to get them.
That's a recipe for disaster in a capitalist society, they are ignoring the market, they are trying to shape it to their wishes, it doesn' work, it will never work.
Yes, the ATP has been succesful in getting players to play the big tournaments, but they have not be succesful at all making tennis more popular, increasing ratings and attendance.
They need to work for the good, they need to pay for them, I am not saying necessarily paying appearance fees (which is ok), but working on having a rational (not short) schedule, working on getting to know what players want, to make them feel comfortable, being creative, not just asking the wta or the atp to do their job (which they do very badly).
Imagine if Hollywood was the same, imagine if an institutions would guarantee producers a certain number of stars in their movies. Imagine the actors union or whatever is called calling Tom Cruise to tell him "you have to be in the cast of xxx movie". Utter non-sense, why is that ok in the wta/atp?
Maybe what they need is to stop living in a bubble. Maybe they need a reality check.