Courtship Off the Court
The U.S. Open produced trophies for Roger Federer and Justine Henin, and boosted buzz on all the high-ranking players, including Novak Djokovic, the jokey Serb who dared face the force of "Darth Federer."
Judging from the scores in Search, though, tennis fans were more interested in the emotions blossoming off the court than the tally of love over the net. The tournament's greatest search spikes pursued the romantic life of the racket-wielding set.
Buzz for "roger federer girlfriend" leapt 1,693% over the past week, while interest in the lucky lady's name ("mirka vavrinec") surged 435%. Queries for "novak djokovic girlfriend" climbed 614%. And lookups for "rafael nadal girlfriend" more than doubled.
The women also drew high points for their paramours. Buzz on "maria sharapova boyfriend russian" (+587%), "venus williams boyfriend photo" (+516%), "venus williams boyfriend" (+385%), and "serena williams boyfriend" (+179%) all thumped upwards. Ain't love a grand slam?
Sadly, breaking hearts draw lookyloos, too. Justine Henin took home the women's trophy, but the search term that spiked 4,658% for her over the past seven days—and topped the Belgian player's buzz—was "justine henin divorce."
Thank you for everything Mercedes, now please be nice to Socrates for me, perhaps fetch him a bird or two. We love you, always.