Venus and Serena are heralding, with their on court excellence, in a new era of the WTA. The WTA is becoming more popular everyday among non tennis fans and tennis fans alike because what these young ladies represent, dynamite tennis ability and personalities to boot.
We're seeing unprecedented media coverage of the WTA in general and the Williams sisters in particular. I will lay out three specific reasons why I think we can expect the WTA to flourish and grow exponentially the next five years.
a. The fact that Venus and Serena are rank #1 and #2 now and for the forseeable future will battle it out for the GS and other titles. The WTA like other sports is driven by the top players and right now unquestionably the best players are Venus/Serena. They are bringing new fans to the sport because they play with style, attitude, and pizazz. Just watch a single or doubles match of theirs. Also, it helps that they are people of color.
b. There are fans of other players on tour who want their favs to beat Venus/Serena. This drives the game because people will tune in or show up because they feel that their fav will be the one to defeat a Williams. I believe it's a good thing. Who wouldn't want his/her fav to knock off Venus/Serena?
c. The casual and non tennis fans will want to be part of the experience of watching a Williams match because their matches often transcend 'a tennis game'. They become an event or a happening not to be missed, much like celebrities attending an athletic event. People are just curious about this phenomenon 'Venus and Serena'.
So while we have seen Chris/Martina, Steffi/Monica and Hingis/Davenport raise the bar in women's tennis, let's make room for Venus/Serena, leaders of the new school of the WTA. Because in the final analysis, whether we are fans or not of Venus/Serena, the WTA will be the winner.