LACOSTE fashion show to kick off Family Circle Cup in style
LACOSTE fashion show to kick off Family Circle Cup in styleTo kickoff the 2007 Family Circle Cup in style, LACOSTE will host a spring fashion show in downtown Charleston from 6:00 – 6:30pm on Monday, April 9th. LACOSTE, the official apparel sponsor of the Family Circle Cup, is one of the world’s most well known brands with over 900 LACOSTE boutiques worldwide including a boutique in Charleston. The fashion show will take place directly in front of the Charleston LACOSTE boutique at 248 King Street. This event, emceed by television host, commentator, and former ATP Tour player Murphy Jensen, is free to the public, and will feature the latest LACOSTE fashions for men, women, and children. An exciting live tennis demonstration will be held on King Street prior to the LACOSTE Fashion Show. LACOSTE is returning for the second consecutive year as a Premier sponsor of the Family Circle Cup to be held April 7-15th at the Family Circle Tennis Center in Charleston, South Carolina.
“The Family Circle Cup is proud to continue its partnership with LACOSTE, a brand that exemplifies the quality and tradition of professional tennis throughout its rich history,” said Robin Reynolds, Family Circle Cup Tournament Director. “The LACOSTE Fashion Show is an exhilarating event that will showcase the height of fashion, as well as several top players competing at the Family Circle Cup, while reflecting the style and excitement of tennis today.”
The excitement around this event will begin with a special pre-party for the public at the King Street Grille, an upscale sports bar located less than two blocks from the LACOSE Fashion Show at 304 King Street, from 3:30pm – 5:30pm. Fans of all ages can enjoy the fun while Citadel Broadcasting’s 95SX hosts a live radio remote on-site. Unique Family Circle Cup and LACOSTE merchandise will be given out to those in attendance, as well as Family Circle Cup tickets, and a variety of specialty drinks will be featured for this special event.
The LACOSTE Fashion Show models, recruited locally, will walk the runway in the newest LACOSTE spring fashions. Joseph P. Riley, Mayor of the City of Charleston, will be on hand for the occasion to help kickoff the fashion show. In addition to his duties as emcee, the Tennis Channel’s “Open Access” host and former ATP Tour star, Murphy Jensen will lead a tennis exhibition with several Sony Ericsson WTA Tour players on King Street in the heart of the downtown shopping district prior to the LACOSTE Fashion Show. King Street will be closed to vehicular traffic on Monday April 9th from 1:00pm - 9:00pm.
“LACOSTE is a brand known for its rich heritage and fresh fashions, and it’s only natural to partner with the City of Charleston and The Family Circle Cup for such a special event. We are thrilled that we can be a part of making history as King Street comes alive with exciting tennis and fashion,” said Robert Siegel, Chairman of LACOSTE USA.