Madrid Night Game
Sony Ericsson Today Announces the Launch of Night Tennis Miami6 March 2007
Sony Ericsson today announces the launch of Night Tennis Miami, a revolutionary new concept that combines a tennis tournament, the world’s best DJ acts and a UV fashion feast – all in the dark. Paul Oakenfold, Masters at Work and Murk will be taking to the decks and promise to rock Miami on the 22nd and 23rd March 2007.
Night Tennis is part of Sony Ericsson’s sponsored entertainment, competitions and events programme running during the week of the Sony Ericsson Open (21st March – 1st April). This is the second Night Tennis event, the first premiered in Madrid during the Sony Ericsson Championships, November 2006.
Eight players will take to the court wearing specially designed neon whites to serve up a new type of tennis. Played in pitch black, with UV as the only source of light, its fast paced round robin format promises to revolutionise the way tennis is played and watched.
Night Tennis will provide clubbers with a sensory extravaganza like no other. Each tennis game is punctuated by explosive beats and an incredible light show, delivered to the audience on a unique 25m projection screen. The balls, court and net along with player’s shirts, skirts and shoes will be fully UV reactive. In between games a fashion extravaganza will showcase the latest in illuminated style.
As each tournament draws to a close and the adrenaline starts to drop away, Murk will warm up the crowd up with their Miami Classics Set. On the Thursday night, Masters at Work will follow, playing their legendary New York Classics Set and Friday night will see legendary DJ Paul Oakenfold take the crowd dancing long into the night with his Classics Set.
Paul Oakenfold is a pioneer of the dance music scene and likes to be ahead of the game. He is therefore looking forward to performing at Night Tennis; “I’m very intrigued by the whole Night Tennis concept - who would have expected sport and electronic culture to combine in this way? The opportunity to play a rare set of classics at the Winter Music Conference is something that is a challenge as well as being a real night of nostalgia for me and the people of Miami."
Louie Vega from Masters At Work says, ‘We are delighted to be invited to play at this unique event during the Miami conference week. To play a night of complete classics for the Miami week will be very special for us’.
Dee Dutta, CVP and Head of Marketing for Sony Ericsson explains, “Sony Ericsson is really excited to be staging Night Tennis at the Sony Ericsson Open in Miami. Our aim is to create a party experience that young people in the city can enjoy, bringing them closer to the excitement and power of the stadium tennis being played by some of the world’s most famous sports stars. It’s brilliant to have DJs like Paul Oakenfold and Masters at Work onboard for Night Tennis. We’re looking forward to a truly spectacular event.
Our partnership with the Sony Ericsson WTA Tour is the largest and most innovative in the history of the sport. We are making the game more fan friendly, interactive and exciting through music and technology – live bands at events, live scoring and enhanced content to mobile phones.
The Sony Ericsson Open will be held at the Tennis Centre at Crandon Park, Miami, Florida from March 21 - April 1, 2007. It boasts the strongest full-field of players from both the ATP and Sony Ericsson WTA Tour outside the Grand Slams. 96 men and 96 women in the singles and 32 men's teams and 32 women's teams in the doubles will vie for over $6.9 million in prize money. Defending champions are Roger Federer in the men’s singles, Svetlana Kuznetsova in the women’s singles, Jonas Bjorkman/Max Mirnyi in the men’s doubles and Lisa Raymond/Samantha Stosur in the women’s doubles.
How can I get hold of tickets?
Tickets are free. Apply for tickets on line at www.sonyericsson.com/miami
Where is it being held?
Night Tennis will take place at the Ice Palace Film Studio
Ice Palace Film Studios, 1400 North Miami Avenue, Miami