Fluorescent Disco Tennis :eek: - TennisForum.com
LinkBack Thread Tools
post #1 of 9 (permalink) Old Nov 12th, 2006, 01:56 PM Thread Starter
Moderator - Challengers & Juniors
TheBoiledEgg's Avatar
Join Date: Sep 2001
Location: in Cloud Cuckoo Land
Posts: 180,110
Cool Fluorescent Disco Tennis :eek:


Tennis hits the dancefloor

By Jonathan Overend
BBC Five Live tennis correspondent in Madrid

Students provided the on-court action at a Madrid university

Here's a normal day on the tennis circuit: wake up, talk forehands and backhands over breakfast, sit through a day and a night of tennis, listen to a series of millionaires talk in press conference cliches and then go home.
Next day it happens all over again.
Don't get me wrong, it's a fantastic sport when it's played and presented well, but it happens every week for 11 months a year in pretty much the same format. That can get rather monotonous.
The tennis top table - or at least sections of it - recognises the need for change.
Executives such as Etienne De Villiers at the ATP and Larry Scott at the WTA want tennis to be more entertainment driven, hence new features in 2006 such as electronic line-calling, on-court coaching and pre-match TV interviews.

But as one of tennis' major investors told me last week, "Hawk-Eye has been the first innovation since the introduction of the tie-break!"
The sport needs to evolve to attract new audiences and, in search of such evolution, I found myself heading out of Madrid on the road to nowhere at approaching midnight last Friday night.
Twenty minutes later, on arrival at one of the city'¿s largest universities, I was met with neon lights and nightclub security. No picnic hampers and rugs but glow-sticks and wristbands.
The muffled thump of heavy beats could be heard. Welcome to Night Tennis.
Finally someone has created an ingenious way of connecting and engaging with tennis-curious 20-somethings.
This was essentially a club night with big-name DJs, but the central focus was the ultra-violet tennis court and the short, sharp matches involving university players.
With music pumping, the rallies would ensue in an eerie blacked-out atmosphere. The balls, being naturally fluorescent, were easily seen by the players and the lines - made with reflective tape - stood out like a futuristic vortex.

It's probably one of the most unusual gigs I've ever played

DJ Darren Emerson

Skillful video engineers projected live images and graphics onto a huge screen on one side of the arena. Around the court, party-goers stood with beer in hand, stepping back as the players stretched out for wide shots.
It worked. It really worked.
With the tennis over, the court became an instant dancefloor as Darren Emerson and Groove Armada took to the decks.
"It's probably one of the most unusual gigs I've ever played," said former Underworld man Emerson. "But at the end I wanted a knock-up on the court!"
Crucially, the man in charge of this dynamic experiment wasn't a greying board member trying to get down with the kids, but a 28-year-old marketing man more familiar with the clubs of Ibiza and South Beach than tennis clubs.
Dean Taylor, sponsorship and marketing manager at Sony Ericsson, has struck potential gold with his concept.
"The more I look at tennis, the more opportunities I see to present it in a new and experimental way," he said.
"Tennis fans love tennis, and I wouldn't want to change that, but we want to find ways of getting a new audience and by blending tennis with music, creating a visual and audio spectacular, I think we achieved that."
Nine hundred revellers packed the university hall on the Friday night. They were hooked in by radio promotions, campaigns on campus and targeted media hits. The plan is to now take it on the road.
"We want to refine it and then take it to places where people perhaps aren't aware championships are taking place," said Taylor.
"I think the first event worked really well - 900 young people who weren't necessarily tennis fans came to watch tennis. Unbelievable!"
It came at the end of an exciting, experimental year on the Sony Ericsson WTA Tour. Chief Executive Larry Scott said: "I think we've innovated more in 2006 than we have in the last five years put together at least.
"We've got the coaches more involved, brought in the electronic line-calling, broken boundaries in terms of players availability before and after matches, and the reaction that we've gotten from fans, from TV broadcasters and the players themselves has been terrific.
"It's a very exciting time for the sport and by bringing in a younger target audience than tennis has traditionally been associated with, the stars are really aligning in terms of the opportunity for the sport to progress."
Under the aligning stars, the next Night Tennis event is planned for Miami in the new year; perfect as the Sony Ericsson Open coincides with the Winter Music Conference and the invasion of worldwide DJ talent. A pre-Wimbledon event in London should be the target after that with the aim of getting ATP and WTA players competing and perhaps some eventual TV coverage. We danced, we peered through the gloom and, in UV light, perhaps we saw the future.

Good luck in 2015 to my favsKIRILENKO**Zvonareva*Kuznetsova*Sharapova*Kleybanova*Vesnina*Shvedova
Puchkova*Kulikova*Pavlyuchenkova*Makarova*Panova*Pervak*Diatchenko*Pivovarova*Gavrilova*Putintseva*Khromacheva*Gasparyan*Leykin a*Zhuk*PotapovaAZARENKA *Govortsova
MINELLA LARRIERETsurenkoAlize Lim*El Tabakh*Robson*Cirstea
Pliskova's*Rus*Bellis*Soylu*Sibille*Uberalova*Eden Silva*
TheBoiledEgg is online now  
Sponsored Links
post #2 of 9 (permalink) Old Nov 12th, 2006, 02:01 PM
Au Revoir, Amélie !!!
BARBIE's Avatar
Join Date: Oct 2006
Location: TITAN
Posts: 199,085
Re: Fluorescent Disco Tennis :eek:

Wow, i don't believe it.
BARBIE is offline  
post #3 of 9 (permalink) Old Nov 12th, 2006, 02:04 PM
Senior Member
Join Date: Jul 2003
Posts: 14,073
Re: Fluorescent Disco Tennis :eek:

i take it the drug policy has been relaxed somewhat for this kind of tennis..... *cough*
Avid Merrion is offline  
post #4 of 9 (permalink) Old Nov 12th, 2006, 02:06 PM
matthias's Avatar
Join Date: Sep 2001
Posts: 92,262
Re: Fluorescent Disco Tennis :eek:

i would like to test it
just for fun

matthias is offline  
post #5 of 9 (permalink) Old Nov 12th, 2006, 03:03 PM
Senior Member
Nicky_608's Avatar
Join Date: Dec 2005
Location: Thailand
Posts: 1,747
Re: Fluorescent Disco Tennis :eek:


"Tammy" Tamarine Tanasugarn "June" Nudnida Luangnam "Eve" Nicha Lertpitaksinchai
Nicky_608 is offline  
post #6 of 9 (permalink) Old Nov 12th, 2006, 03:25 PM
Senior Member
goldenlox's Avatar
Join Date: Jan 2003
Location: cyberspace
Posts: 96,413
Re: Fluorescent Disco Tennis :eek:

This is next for the WTA-
"Our next match.."

The most wasted of all days is one without laughter....
Even if you're on the right track, you'll get run over if you just sit there
Enjoy This Moment!!

goldenlox is offline  
post #7 of 9 (permalink) Old Nov 12th, 2006, 04:21 PM
Senior Member
CrossCourt~Rally's Avatar
Join Date: Sep 2004
Location: Kylie & Corden
Posts: 109,746
Wink Re: Fluorescent Disco Tennis :eek:

Haha...that would be so cool! I can just here Dannii Minogues latest dance mix blaring over the speakers while i hit a running forwehand winner
CrossCourt~Rally is offline  
post #8 of 9 (permalink) Old Nov 12th, 2006, 05:08 PM
Team WTAworld
Senior Member
CharlDa's Avatar
Join Date: Jul 2002
Posts: 30,688
Re: Fluorescent Disco Tennis :eek:

LOVES IT! I so need to try doing that!

CharlDa is offline  
post #9 of 9 (permalink) Old Nov 12th, 2006, 05:57 PM
Senior Member
tennisrox's Avatar
Join Date: Mar 2005
Posts: 3,230
Re: Fluorescent Disco Tennis :eek:

I posted this already. I think its a good idea to generate interest in non-tennis fans.

"You know why I didn't go to Chelsea even though they offered more than £55m, because I love football and to play it attractively"

Roman Abramovich-tax cheat Jose Maurinho-Megalomaniac

Proud to be a Gunners fan. We're skint, but proud

tennisrox is offline  

Quick Reply

Register Now

In order to be able to post messages on the TennisForum.com forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome