Don't We Want To See Pat Rafter In His Briefs Ladies?
Pat is only one in about four men I wouldn't mind seeing in their briefs - and there ain't many.
Rafter bonds with a new image
WOMEN swoon when Pat Rafter removes his shirt after a gruelling tennis match.
So they might see some irony in the tennis star's latest endorsement deal.
Rafter is the new face of underwear firm Bonds.
He will become an ambassador for the company's trademark singlets and undies next summer, while international model Sarah O'Hare represents the women's lingerie range.
Since the 29-year-old began an indefinite break from tennis at the end of last year, Rafter's off-court activities have shown no sign of slowing down.
He is the current Australian of the Year, and is reported to command $20,000 for public speaking engagements.
Marketing experts say Rafter's success and humility means he has a wide appeal across all age groups.
His endorsements have included racquets, sportswear, milk, pay television, sunglasses and reverse-charge phone services.
Rafter was coy yesterday as to whether he would return to competitive tennis after a severe shoulder injury.
His priority is preparing for the birth of his first child with partner Lara Feltham. Appropriately, the child is due during Wimbledon.