Wimbledon banishes purple and green
March 9, 2006 - 7:24PM
The tradition that oozes from Wimbledon has been compromised, with officials to no longer wear the traditional purple and green.
Chair umpires, line judges and ball-kids will instead wear navy and cream outfits following a sponsorship deal between the All England Club and Polo Ralph Lauren.
The fashion label will become the first company to sponsor official apparel in the club's 129-year history.
Wimbledon officials get stylish
09/03/2006 12:53 - (SA)
London - Wimbledon court officials and ballkids could soon be on the best-dressed list in tennis after Wednesday's' announcement of a clothing contract between the prestige Grand Slam and the Polo Ralph Lauren fashion firm.
The summer grass-court tournament, known as much for its decorum and understated British ambience, is the second major event where the company fashion rules after an agreement last season to supply the US Open through 2008.
The clothing pact runs through 2010 and makes Polo the first official designer in Wimbledon's 129 year history.
Reflecting upon the history and heritage of English tennis, Polo will aim for an understated look of navy blue and cream, amid the traditional green-and-violet corporate colouring of the iconic event in the southwest London suburb.
"I've long been inspired by the rich heritage and traditions of England. I am thrilled to be partnering with the All England Club and playing a major role in such a historic sporting event," said company founder Ralph Lauren.
"We are delighted to have entered into this partnership with Polo Ralph Lauren," said Ian Ritchie, club chief executive.
"Wimbledon and Polo share the same non-compromising standards and determination to maintain and enhance the values for which our two brands are famous throughout the world.
"The Polo brand will bring to Wimbledon the look of timeless elegance, drawing on our rich history and traditions."
The Championships, staged June 26 to July 9, are attended by around 450 000 visitors, with 562 million homes across 183 countries watching 7 043 hours of television coverage of the event.