Maria Sharapova hasn't played her first round Roland Garros match yet, but she's already made her mark on French Open viewers. The image of the second-seeded Sharapova striking shots in a new Canon camera commercial made its debut during ESPN's Roland Garros coverage today.
The commercial shows the Wimbledon winner blasting balls fired from a ball machine to create an unexpected picture-making moment. Sharapova makes a powerful statement with her forehand and backhand, spelling out the words, "MARIA WAS HERE" in tennis-ball type imbedded in the back fence. The force of Sharapova's shots brings down the back wall as the 30-second ad closes with the Canon tag line "Make Every Shot a Power Shot."
The PowerShot campaign marks the first phase of a multi-year relationship between Canon and Sharapova, signed last fall that includes global advertising, retail promotions and events. The ad campaign runs through the end of June 2005. A print ad will accompany the launch of "Practice" and can be seen in various high-profile consumer magazines.
The 18-year-old Sharapova also endorses Colgate-Palmolive, Motorola, Tag Heuer, Sega and Parlux.
Sharapova can surpass top-ranked Lindsay Davenport for the top spot in the WTA Tour rankings by advancing one round further than Davenport at the French Open.
I don't root for her either, but I have nothing against her. It's great for the sport of tennis to finally have another player out there advertising non-tennis products. Haven't seen much of that in the US aside from Andre, Serena, and Venus.
it is quite interesting that sharpy needs to reach one round further to get the no.1 ranking from lindsay.. and the draw tells us that both are going to potentially meet the belgians for a place in the quarterfinal... they both lost to the same belgians the last time they met... interesting to see if any one could reach further...
and currently, sharpy is having a hard time in the first round, just like lindsay!