Sharapova gets 2 Million Dollar Colgate-Palmolive deal - TennisForum.com
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post #1 of 55 (permalink) Old May 1st, 2005, 08:30 AM Thread Starter
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Sharapova gets 2 Million Dollar Colgate-Palmolive deal

Three-year deal worth at least $2M annually

By Darren Rovell
ESPN.com






Maria Sharapova is quickly proving that beauty and game are a slam dunk in the marketing world.

Sources tell ESPN.com that the 18-year-old has recently signed a three-year deal with Colgate-Palmolive worth at least $2 million annually.

Sharapova endorsements• Tag Heuer
• Canon
• Motorola
• Prince
• Nike
• I-Play (mobile video game)
• Speedminton
• Honda (Japan only)
• Pepsi (Japan only)
-- Darren Rovell



Officials with Colgate-Palmolive did not immediately return calls seeking comment and Sharapova's agent Max Eisenbud would not confirm specifics of the deal.

With traditional endorsement deals from the likes of Tag Heuer, Canon, Motorola, Prince and Nike, and less traditional deals for a licensed perfume and cell phone video game, Sharapova could earn more than $20 million in 2005, when considering her off-the-court take, appearance fees and prize money.

Sharapova will begin by endorsing Colgate-Palmolive's Lady Speed Stick, but sources say the contract allows the company to make Sharapova the face of its other brands, which include Colgate toothpaste, Softsoap bodywash and even Hill's, the company's pet nutrition label.

Endorsing Colgate, America's best selling brand, eventually might be a natural for the straight-toothed Sharapova, who was named as one of People's 50 Most Beautiful People in the magazine that hit newsstands Friday.

Colgate-Palmolive is hoping Sharapova's face and name will help the consumer products company make money. In December, the company said it would cut its worldwide work force by about 12 percent, and close one-third of its factories in an effort to boost sales and profits.

Sharapova, who won the Wimbledon title last July, is currently ranked No. 2 in the world. In 2005, her singles record is 22-3 and she has won two WTA Tour events.

Darren Rovell, who covers sports business for ESPN.com, can be reached at Darren.rovell@espn3.com.
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post #2 of 55 (permalink) Old May 1st, 2005, 08:32 AM
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She is choosing her brands wisely and she is getting good money that she has worked hard as a child training for. You deserve it Maria
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post #3 of 55 (permalink) Old May 1st, 2005, 08:34 AM
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hmm... I already use colgate toothpaste and palmolive shampoo! eek: Don't need Maria for that!

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post #4 of 55 (permalink) Old May 1st, 2005, 08:42 AM
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Maria


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post #5 of 55 (permalink) Old May 1st, 2005, 09:51 AM
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Wow! Good for her.
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post #6 of 55 (permalink) Old May 1st, 2005, 09:59 AM
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omg i'm so excited!!!!!!!! (and cynical!!!)
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post #7 of 55 (permalink) Old May 1st, 2005, 01:19 PM
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so that's her 10th deal?

i thought she didn't want to become another Anna K good for her but i remember her saying she didnt want many deals.
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post #8 of 55 (permalink) Old May 1st, 2005, 02:04 PM
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Quote:
Originally Posted by SJW
so that's her 10th deal?

i thought she didn't want to become another Anna K good for her but i remember her saying she didnt want many deals.
I have never heard her say she didn't want lots of deals.

And she should grab these oppurtunities. She's earning a couple of million quid just for giving a cheesy grin while holding a tube of toothpaste! Its easy money and any person would grab it.

Good for her. She's gonna become ludicrously rich.
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post #9 of 55 (permalink) Old May 1st, 2005, 02:39 PM
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Quote:
Originally Posted by tennisIlove09
Sources tell ESPN.com that the 18-year-old has recently signed a three-year deal with Colgate-Palmolive worth at least $2 million annually.
Sources tell ESPN = IMG

Congrats Maria!
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post #10 of 55 (permalink) Old May 1st, 2005, 02:50 PM
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good for her she's got a lot of endorsements, is there anything that she doesn't endorse these days? i guess this means we'll probably be seing her on tv soon, in one of those toothpaste or deoderant ads!

Serena: Australian Open Champion 2005

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post #11 of 55 (permalink) Old May 1st, 2005, 06:00 PM
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What a sell-out...

Go Ai, Venus, Na, Tamarine!
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post #12 of 55 (permalink) Old May 1st, 2005, 06:13 PM
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Quote:
Originally Posted by SJW
so that's her 10th deal?

i thought she didn't want to become another Anna K good for her but i remember her saying she didnt want many deals.
Always a sour note, eh?

Maria's desire to avoid being "another Anna" has to do with the sexy pin-up girl/lack of tennis results, not signing commercial deals. She has made it clear that tennis is her first and foremost priority and it will continue to be so.
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post #13 of 55 (permalink) Old May 1st, 2005, 06:39 PM
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congrats to her, although colgate is a pretty evil corporation.


....This is fucked up, fucked up....

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post #14 of 55 (permalink) Old May 1st, 2005, 06:39 PM
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Maria works hard. She deserves it.
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post #15 of 55 (permalink) Old May 1st, 2005, 06:56 PM
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Wow, Maria Sharapova on a soap bar = men will actually want to shower more often

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