WTA lands SONY ERICSSON as Title Sponsor - TennisForum.com

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post #1 of 24 (permalink) Old Jan 4th, 2005, 11:41 PM Thread Starter
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Arrow WTA lands SONY ERICSSON as Title Sponsor

Well it looks like Larry Scott has finally achieved something as CEO of the WTA I think this is a step forward for women's tennis.



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NEW YORK (AP) -- Cell phone maker Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth $88 million over six years, a tennis source told The Associated Press on Tuesday.

The renaming of the women's pro tennis circuit to ``The Sony Ericsson WTA Tour'' will be announced Wednesday, the source said on condition of anonymity.

It's a sign of resurgence for the tour, which had been without a global sponsor for the 2003 and 2004 seasons, relying instead on regional deals. In the past, Virginia Slims, Kraft General Foods, Corel and, most recently, Sanex have had their company names attached to the women's tour.

In an interview with the AP in May, tour chief executive Larry Scott cited three recent regional sponsorship deals worth a combined $15 million over five years, and said, ``We haven't been more successful from a marketing perspective than we have in the past three months.''

Under the new deal, the season-ending event will be called The Sony Ericsson WTA Tour Championships and is expected to be moved out of Los Angeles, where attendance was sparse the past three years.

And Sony Ericsson -- a joint venture between Sweden's LM Ericsson and Japan's Sony Corp. -- probably will be allowed to place its logo on or near the nets or courts at tournaments throughout the season.

``At this point, I'm not in a position to comment,'' said the tour's vice president of business affairs, Andrew Walker.

A Sony Ericsson spokesman did not immediately respond to a request for comment. The deal was first reported by SportsBusiness Journal.

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post #2 of 24 (permalink) Old Jan 4th, 2005, 11:45 PM
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yay

the tour final should be in miami so i can watch k-lina win it

ugh, why do they all suck????????
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post #3 of 24 (permalink) Old Jan 4th, 2005, 11:45 PM Thread Starter
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Tour will be sponsored by a Swedish / Japanese Company

Tour's biggest event (YEC) will be moved to Europe or Asia
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post #4 of 24 (permalink) Old Jan 4th, 2005, 11:46 PM
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Under the new deal, the season-ending event will be called The Sony Ericsson WTA Tour Championships and is expected to be moved out of Los Angeles, where attendance was sparse the past three years.\

Best part of the whole deal. Bring it back to New York. Good job Larry Scott and Sony.

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post #5 of 24 (permalink) Old Jan 4th, 2005, 11:52 PM
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definitely the best sponsor they have ever had in terms of it's name and world wide reach.
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post #6 of 24 (permalink) Old Jan 4th, 2005, 11:56 PM
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I don't think it was Larry Scott. I bet they approached the WTA!
He's just on for the ride again- and will do whatever they say to do.

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post #7 of 24 (permalink) Old Jan 5th, 2005, 12:02 AM
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Wow, Sony Ericsson!!!! Maybe that's why they've put a wonderful tennis game on my new mobile phone (K700i)

Oh, and great news about the masters!

...
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post #8 of 24 (permalink) Old Jan 5th, 2005, 12:07 AM
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Quote:
Originally Posted by turt
Wow, Sony Ericsson!!!! Maybe that's why they've put a wonderful tennis game on my new mobile phone (K700i)

Oh, and great news about the masters!
i have the same phone!

and great news.
move the YEC to England

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post #9 of 24 (permalink) Old Jan 5th, 2005, 12:23 AM
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Quote:
Originally Posted by croat123
the tour final should be in miami
I'm all for that!

AMÉLIE ALWAYS

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post #10 of 24 (permalink) Old Jan 5th, 2005, 12:28 AM
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Good stuff.

They should move the YEC to Sydney but that would never happen

Why is it that the world never remembered the name of Johann Gambolputty de von Ausfern-
schplenden-schlitter-crasscrenbon-fried-digger-dingle-dangle-dongle-dungle-burstein-von-
knacker-thrasher-apple-banger-horowitz-ticolensic-grander-knotty-spelltinkle-grandlich-
grumblemeyer-spelterwasser-kurstlich-himbleeisen-bahnwagen-gutenabend-bitte-ein-
nürnburger-bratwustle-gerspurten-mitz-weimache-luber-hundsfut-gumberaber-shönedanker-
kalbsfleisch-mittler-aucher von Hautkopft of Ulm?
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post #11 of 24 (permalink) Old Jan 5th, 2005, 12:31 AM
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Think mobile phone? Think Wimbledon final?
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post #12 of 24 (permalink) Old Jan 5th, 2005, 07:35 AM
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Free Playstations for all the players! Maybe we'll finally get a decent WTA game for PS2.
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post #13 of 24 (permalink) Old Jan 5th, 2005, 08:03 AM
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That's great news. Out of L.A. is good, but I'd like it fine if they just stopped in Dallas and said, "to hell with carrying all this shit to the east coast, let's just have it here". Knowing, of course, it will be as far from me as possible snaps me out of my mental funk and back to reality, where the water is cold and shrinkage is constant.
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post #14 of 24 (permalink) Old Jan 5th, 2005, 08:38 AM
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Quote:
Originally Posted by fammmmedspin
Think mobile phone? Think Wimbledon final?
I bet Motorola isn't pleased. Now everytime Maria flashes
her phone on court; people might assume it's a SONY/ERICSSON.

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post #15 of 24 (permalink) Old Jan 5th, 2005, 05:14 PM Thread Starter
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January 5, 2005



© WTA Tour

Sony Ericsson and WTA Tour Announce Largest Global Sponsorship in History of Women's Sport

Title Sponsor partnership over six years is set to significantly enhance entertainment value of women’s tennis with the Sony Ericsson mobile communications devices

LONDON, UNITED KINGDOM & ST. PETERSBURG, FLORIDA – January 5, 2005 – Sony Ericsson Mobile Communications, a leading innovator in mobile phones, and the WTA Tour today jointly announce the signing of a landmark $ 88 million dollar global sponsorship that makes Sony Ericsson the worldwide title sponsor of the WTA Tour. The six-year deal, which renames the Tour the Sony Ericsson WTA Tour, is the largest and most comprehensive sponsorship in the history of tennis and of women’s professional sport. As Sony Ericsson’s first global sponsorship, the partnership associates one of the world’s fastest growing and innovative global brands in the mobile handset industry with the world’s leading professional sport for women. The Sony Ericsson-WTA Tour partnership is unprecedented in breadth and scope in the history of tennis. Under the deal, Sony Ericsson will become the global title sponsor of the WTA Tour and of the season-ending, globally televised WTA Tour Championships held each November and featuring the world’s top eight singles players and top doubles teams. Sony Ericsson will also enjoy a significant on-court presence at the many WTA Tour tournaments throughout the season, with hundreds of matches televised in every region of the world that continue to attract all-time ratings highs. A joint logo representing the partnership is also being unveiled today.

“We are extremely pleased to be announcing our first ever global sponsorship deal,” said Miles Flint, President of Sony Ericsson Mobile Communications. “Together with the WTA Tour we are exploring a range of opportunities that can integrate technology, design, music, sport and fashion into a compelling entertainment proposition for consumers.”

“Today is a landmark occasion for women’s sport, tennis and the WTA Tour,” said Larry Scott, CEO of the WTA Tour. “This partnership will take women’s tennis to a new level of global popularity by immersing new technology and significantly enhancing the entertainment value of our sport. We could not be happier to be partnering with such a world-class, innovative company that shares our vision for the future of the sport.”

Partnering the WTA Tour with Sony Ericsson has created a natural platform for the integration of technology, design, fashion, sport and music, attributes that are closely representative of the world of professional tennis. A 50:50 joint venture of Sony and Ericsson, Sony Ericsson brings together industry-leading expertise in digital imaging technology with Bluetooth and telecommunications infrastructure experience. With its line of fashionable and innovative multimedia devices for the 2G and 3G mobile communications networks, the partnership can only help to further enhance and differentiate the values of Sony Ericsson as the brand of choice for personal mobile communications.

The WTA Tour is the governing body of the world’s leading global sport for women. It features the most internationally recognized women athletes in sport and stages 63 tournaments across 33 countries throughout the year. Globally popular WTA Tour stars include such household names as Venus and Serena Williams, Maria Sharapova, Lindsay Davenport, Kim Clijsters, Justine Henin-Hardenne, Amélie Mauresmo, Anastasia Myskina and Jennifer Capriati.

WTA Tour founder and tennis legend Billie Jean King adds: “This is an historic day for women’s sport and tennis. Sony Ericsson’s long-term commitment to women’s professional tennis will help propel our game to new heights and is representative of the tremendous value of our sport and athletes in the marketplace.”
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