Publishing Arrangement First of its Kind for Popular Joint Tennis Guide
The ATP and WTA Tour announced today that Sport Media Publishing Inc., whose publishing imprint is SPORTClassic Books, will publish Official Guide to Professional Tennis 2005, the popular joint guide first published last year as part of the ATP and WTA Tour’s "One Game" initiative. The program was created to explore and develop synergies between the two global organizations.
Sport Media Publishing, based in Toronto, Canada, has secured the exclusive, worldwide rights to print, distribute and market the Official Guide to Professional Tennis 2005 to retail outlets and booksellers. The Guide’s roots are the separate WTA Tour and ATP media guides that the tennis media have relied on for more than a decade.
The 2005 Guide will feature the World No. 1 players from this season on the two front-and-back covers. Roger Federer secured the 2004 ATP World No. 1 after winning the US Open; Lindsay Davenport clinched the 2004 WTA World No. 1 at this week's WTA Tour Championships in Los Angeles.
"I'm honored to be featured on the cover of the Official Guide to Professional Tennis for the first time in my career," Federer said. "It has traditionally featured the game's No. 1 player, so I'm glad to join that elite group of players. The Guide is a great resource for the media and fans to learn more about the players, tournaments and the game."
"We think the Official Guide to Professional Tennis 2005 is a fun, comprehensive showcase of the best that the game has to offer for sports fans," said Susan Lomax, WTA Tour Vice President, Worldwide Communications.
"Player profiles, statistics and action photography will continue to be the centerpiece attractions of the book, and we plan to work with Sport Media Publishing to enhance the 2005 edition for both the media and fans." Added David Higdon, ATP Senior Vice President, Communications: "We were pleased with the success of the inaugural joint ATP-WTA Tour guide last year, and this new partnership allows us to distribute and market the Official Guide to more fans throughout the world."
SPORTClassic Books is best known for its "Total" series of sports encyclopedias, including Total Tennis, Total Baseball, Total Basketball, Total Hockey, Total Football, and The Complete Book of the Summer Olympics. Previous tennis titles include a Hall of Fame edition of Frank Deford’s Big Bill Tilden and this summer’s Jimmy Connors Saved My Life by Joel Drucker.
"We’re excited by the opportunity to work with the world’s leading tennis organizations," said SPORTClassic Books publisher Jim O’Leary. "Their Official Guide is an exquisite collection of tennis info and statistics and is a perfect fit in our line of reference titles."
The inaugural Official Guide to Professional Tennis, which included biographies and photos of more than 400 ATP and WTA Tour players, was produced in a first-of-its-kind format with WTA Tour material featured in one half of the book and the ATP in the other half. Readers have the ability to flip the book over to savor comprehensive statistical and biographical information traditionally featured only in each organization's media guide.