I oppose it, principally because the reality is that it's marketing the players AS sex symbols, not as athletes. It is quite difficult to get a following for women's sports in the USA. The WNBA is hemoragging money, but the NBA is financing them. The WUSA folded. The LPGA makes less money then the Seniors tour.
If you can't get a fan base to take women seriously as athletes, you're always a short distance from financial difficulty.
The trouble with marketing based on anything other than athletics is that you can lose fans as quickly and as easily as you gain them. I would venture a guess that more of the people who started watching tennis because of Martina Hingis are still fans than people who started watching because of Anna Kournikova. Certainly I know a LOT of people who watched when Kournikova played who don't watch now.
On results, the players to market right now are Kuznetsova and Myskina, with Sharapova coming in third. Sex marketing dictates otherwise, which I could accept if I saw ANY marketing of Kuznetsova or Myskina.
Look at who made the finals of all the Tier II and up tournaments after Wimbledon.
Stanford ---- Davenport .... def V Williams
Los Angeles - Davenport .... def S Williams
San Diego --- Davenport .... def Myskina
Montreal ---- Mauresmo ..... def Likhovtseva
Olympics ---- Henin-Hardenne def Mauresmo
New Haven --- Bovina ....... def Dechy
US Open ----- Kuznetsova ... def Dementieva
Beijing ----- S Williams ... def Kuznetsova
Filderstadt - Davenport .... def Mauresmo
Moscow ------ Myskina ...... def Dementieva
Now let's take the Williams sisters out of it, since they are, to an extent, their own marketing phenomena. All of these players have either won at least a Tier II, or, in Dementieva's case, made a couple of finals. And she made the finals of RG and the US. The players have done the job in terms of making themselves visible.
Last year, there actually WAS an attempt to make Henin-Hardenne more visible. She's just been off the tour way more than on recently. But look at that list of names, and outside of the Williams sisters and Henin-Hardenne, who has the WTA made the effort to really make visible? Octagon and IMG are supposedly two of the best marketing firms in the world. But Myskina or Kuznetsova could walk through any airport in America unrecognized.
If ALL you know how to do is sex-marketing, yourun into trouble as soon as you don't have a sex symbol among your top players to market.
Proud to be an American
Not blind. Not uninformed. We are party to atrocities. But the response of the world after 9/11 is worth noting. Even our most dire enemies offered aid. We should all be so lucky.