Motorola Announces International Marketing Relationship With Wimbledon Champion Maria Sharapova
Teenage Global Tennis Star Personifies Company’s “Seamless Mobility”
SCHAUMBURG, Ill. – 19 August 2004 – Today, Motorola (NYSE: MOT) announced a global marketing agreement with Wimbledon Champion and rising pop-culture icon Maria Sharapova. The multi-year relationship will not only include global advertising and event appearances but will also allow fans to stay connected to Maria via Web-based content. Financial terms of the agreement were not disclosed.
As a tech-savvy 17 year-old who is on the road 30 weeks out of the year, Sharapova embodies the need for seamless mobility. Her international travel schedule and desire to constantly remain connected with family, friends and business relationships clearly demonstrates a powerful connection to the needs of Motorola’s target consumer.
“Our interest in Maria Sharapova wasn’t about having an athlete endorsing our product. We believe Maria connects with a new breed of consumers seeking global connectivity through stylishly engineered products that fit their lifestyles,” said Senior Vice President and Chief Brand Officer Geoffrey Frost, Motorola, Inc.
“My phone is always with me and Motorola’s products will allow me to stay connected wherever I am in the world,” said Maria Sharapova. “I am really looking forward to everything I can do anytime, from downloading iTunes™ music to my phone to taking photos to checking my e-mail.”
The Sharapova relationship comes on the heels of several groundbreaking product and partnership announcements from Motorola that will create a seamless mobile experience for customers. The announcements included handsets featuring push-to-talk technology, 3G, EDGE, megapixel camera technology, enterprise and home network solutions.
Sharapova, the world’s eighth ranked tennis player, was one of the youngest champions ever at Wimbledon. She has built a global fan base, captivating all with her style, intelligence, wit and poise beyond her years. A truly global personality who possesses a champion’s desire to succeed, Sharapova seems destined to join the ranks of the world’s great athletes who transcend their sport to become global icons.
Among the products Sharapova will use are the:
Motorola RAZR V3 -- The ultra-thin Motorola RAZR V3 (just under 14mm) features a large (2.2”) display, external color display viewfinder, integrated camera, Bluetooth™ wireless technology, MPEG video playback, and a 3D graphics engine.
Ojo™ Personal Video Phone -- The Motorola Ojo™ Personal Video Phone enables true-to-life, face-to-face communications with full-motion video and synchronized audio. Maria’s mother lives in Russia, while she trains in Florida. Ojo will provide more personal conversations by using broadband to bridge the physical distance between them.
Motorola, Inc. (NYSE:MOT) is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were US$27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work and on the move. The company also is a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business. For more information, please visit www.motorola.com
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