America, Tennis, Money and Popularity - TennisForum.com
 
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post #1 of 8 (permalink) Old Apr 23rd, 2004, 03:38 AM Thread Starter
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America, Tennis, Money and Popularity

This whole US Open series thing by the USTA is part of a five year plan to get three million more people playing tennis. It strikes me that that's exactly the wrong thing. The American market ALREADY dominates tennis. No other country comes close to having the same number of Tier I and Tier II tournaments. The EU, taken as a block, is probably comparable. But the EU doesn't ACT as block, in terms of tennis.

It shouldn't MATTER if non-American players aren't popular in the USA. There such be sufficient revenue streams that that becomes irrelevant. Russia has financial constraints that prevent it from exploiting, for now, the emerging excellence of their players. The EU is NOT similarly constrained. With three of the top five players being from EU countries, shouldn't most of the WTA's money be coming from there anyway? Shouldn't their most popular players worldwide BE form the EU? In fact, let's be honest. If this WERE true, would Americans even know?

Ai Sugiyama is bravely showing the flag for all of Europe, by with only one top twenty player, it's not that shocking that relatively little revenue comes in from that part of the globe.

MOre of the major dollars have to flow from the EU. More of the 40 and 50 million dollar euro endorsement deals have to flow from the EU. (What IS the exchange rate, anyway?) Lord knows anyone with Eurosport sees more tennis than I ever do. Let's say the accusation that Americans will only watch American players is true. Shouldn't that be irrelevant?

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post #2 of 8 (permalink) Old Apr 23rd, 2004, 04:39 AM
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Good points...but really, the USTA and the WTA/ATP Tours really should have included Eurosport and other major sporting stations around the world in this US Open series. If you want them to give (which they should), you should try to increase your TV coverage
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post #3 of 8 (permalink) Old Apr 23rd, 2004, 04:51 AM
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Quote:
Originally Posted by Volcana
This whole US Open series thing by the USTA is part of a five year plan to get three million more people playing tennis. It strikes me that that's exactly the wrong thing. The American market ALREADY dominates tennis. No other country comes close to having the same number of Tier I and Tier II tournaments. The EU, taken as a block, is probably comparable. But the EU doesn't ACT as block, in terms of tennis.
This whole US Open series thing by the USTA is part of a five year plan to get more $ into roddicks bank account. It strikes me that that's exactly the wrong thing. The American Roddick publicity machine ALREADY dominates tennis. No other country comes close to having the same number of Roddick TV over-exposures. The EU, aus and SA, taken as a block, is probably as a result of its talent, a big fat threat to commercial domination of a handful of players(roddick) But the ATP doesn't ACT as block , in terms of tennis, it acts as a greedy block-head instead....


,
sorry I had a hard day, and its time to let off some anti PMcM ESPN steam...hehe

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post #4 of 8 (permalink) Old Apr 23rd, 2004, 04:53 AM
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Japan isn't part of the EU. The EU stands for European Union. Japan is
part of Asia.


Well...the Acura Classic tv rights are owned by the Fox network
and isn't part of the USTA series. Everyone else will still see
the events- it just isn't being presented as the USTA 10 series.

The tv hours look to be about the same as last year for the
women's WTA events. Maybe a little more for the Pilot Pen; but
there seems to be more ATP tv hours. Again- the tv coverage
will feature AMERICAN tennis players. It's just lumping all
tours together. About the points- people like Justine and Serena
do not play all of the North American summer hardcourt events
so the bonus points mean nothing to them. They don't really need
the money either. It's only going to help the journeymen and
the people who play all the events.

It's better than nothing, and it looks to be "live" for a change so
you should be happy about it.

Co-Founder of JUSTINE Philistines' Society
Paul Weller & Morrissey + Tennis - Singing = Justine!

"I hung onto tennis. I have done so for the past 20 years.
It is something that is in me, it is me." - JH

Last edited by Greenout; Apr 23rd, 2004 at 05:08 AM.
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post #5 of 8 (permalink) Old Apr 23rd, 2004, 09:40 PM Thread Starter
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Quote:
Originally Posted by tennisIlove09
Good points...but really, the USTA and the WTA/ATP Tours really should have included Eurosport and other major sporting stations around the world in this US Open series. If you want them to give (which they should), you should try to increase your TV coverage
Well, in defense of the USTA, their actual stated goal is to increase by three million the number of players. Being the USTA, they likely are focusing on US players. They are trying to leverage the WTA/ATP to do this. They don't get anything out of increased non-USA coverage, it that is their goal.

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post #6 of 8 (permalink) Old Apr 23rd, 2004, 09:52 PM
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...I'm not quite sure what the point is...it being Friday night and all...there isn't an EUTA...in Britain the LTA has being flushing Wimbly millions down the shitter for decades...for as long as Tim Henman and Cliff Richard are the most visible faces of tennis it won't do any good...does that help...?
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post #7 of 8 (permalink) Old Apr 23rd, 2004, 11:18 PM
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Quote:
Originally Posted by Volcana
Well, in defense of the USTA, their actual stated goal is to increase by three million the number of players. Being the USTA, they likely are focusing on US players. They are trying to leverage the WTA/ATP to do this. They don't get anything out of increased non-USA coverage, it that is their goal.
Of course you're right. But isn't it odd, that they are trying to get more people to play tennis, yet they are increasing TV coverage?

You can't really be playing tennis if your on the sofa watching tennis.

***

That being said, it'll be interesting to see if this works. The plus side is, Americans are getting good TV coverage from Wimbledon on wards.
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post #8 of 8 (permalink) Old Apr 24th, 2004, 01:05 AM Thread Starter
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Quote:
Originally Posted by tennisIlove09
Of course you're right. But isn't it odd, that they are trying to get more people to play tennis, yet they are increasing TV coverage?

You can't really be playing tennis if your on the sofa watching tennis.
Too true. But if the matches are good, they're like one long commercial for the sport.

It's a funny thing. 25 years ago, it was very hard to get on a tennis court. Now, the sport is so much less popular, I can get on a court just about whenever I want.

Proud to be an American
Not blind. Not uninformed. We are party to atrocities. But the response of the world after 9/11 is worth noting. Even our most dire enemies offered aid. We should all be so lucky.
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