What they hell is the USOPEN-SERIES - TennisForum.com

 
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post #1 of 12 (permalink) Old Apr 20th, 2004, 10:51 PM Thread Starter
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What they hell is the USOPEN-SERIES

Big Fanfare, but whats the product?

Well, actually, its the same product, but a change in TV scheduling. U see the tv at the same time every week running up to the US OPEN. Fine but whats the big deal?

PatMcenroe is on TV right now doing his usual.
"Tennis is all about the stars, we have to market them" Well, gee, I just can't think who he was referring to.......
Whats he's trying to say is that "I Love Andy, and we need a specially televised TV tour to give him even MORE saturation of coverage, on his best surface.

He did comment on the rating for tennis being down and attributed it to "the internet" and all sports falling in popularity. Wouldn't have anything to do with the terrible ESPN policy of only dealing with 2-3 stars, would it patrick?


Last edited by arcus; Apr 20th, 2004 at 11:21 PM.
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post #2 of 12 (permalink) Old Apr 20th, 2004, 10:59 PM
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fun post! lol
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post #3 of 12 (permalink) Old Apr 20th, 2004, 11:13 PM
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I think it has to do with ESPN's sad policy of not showing tennis live? The internet allows us to follow it live and frankly once I follow the scores I have very little incentive to then watch a chopped up taped version presented by ESPN.
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post #4 of 12 (permalink) Old Apr 20th, 2004, 11:14 PM
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true
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post #5 of 12 (permalink) Old Apr 20th, 2004, 11:27 PM
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We didn't get Montreal coverage live last year, but we will this year and like Rocketta said we will have live tennis and also it's on a fixed schedule.
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post #6 of 12 (permalink) Old Apr 20th, 2004, 11:36 PM Thread Starter
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Great. I'm all about more TV coverage.

But this is was publicised like they were announcing a new slam.
Its just a change in TV scheduling.

PMcE was doing interviews on primetime national TV.
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post #7 of 12 (permalink) Old Apr 20th, 2004, 11:40 PM
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Quote:
Originally Posted by arcus
Great. I'm all about more TV coverage.

But this is was publicised like they were announcing a new slam.
Its just a change in TV scheduling.

PMcE was doing interviews on primetime national TV.
It's just a series of US Hardcourt tournaments that are banding together to make themselves and the US Open more popular. They are also adding way more incentive fro players to play alot in the coming years on US hardcourt so we should be seeing some amazing fields.
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post #8 of 12 (permalink) Old Apr 20th, 2004, 11:48 PM
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marketing campaign... that's it.

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post #9 of 12 (permalink) Old Apr 20th, 2004, 11:58 PM Thread Starter
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yup, i see that, knizzle, but im still not convinced.

The events all already exist. So its not really anything new. Just a differnt way of showing it.
Its more of a marketing stunt. All about the $, and I'm not sure that it'll help tennis like they're suggesting.
It might even make some potential fans think that there is a tennis season that starts and ends in the 6 weeks round the US OPEN.

The only good thing is that they will have to show semis, rather than just scheduling coverage to show a particular US favorite on tape delay.

Im also not so sure its a good idea to enti$e the players to play too many events in a row, when the tour is so screwed-up with injuries.
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post #10 of 12 (permalink) Old Apr 21st, 2004, 12:10 AM
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U.S.T.A. launches series to promote U.S. Open

Associated Press
NEW YORK --The prelude to the U.S. Open is set.

The U.S. Tennis Association unveiled plans for The US Open Series on Tuesday, 10 summer hard-court tournaments leading up to the year's final Grand Slam tournament.

The package consists of six ATP Tour and four WTA Tour tournaments in the United States and Canada, with nationally televised semifinals and finals each week in a consistent time slot.

"This series delivers the regular season that tennis is yearning for," ESPN VP of programming Mark Shapiro said.

Arlen Kantarian, the USTA chief executive for pro tennis, said at a news conference that the package creates "a series of tournaments that will unify the North American season under a consistent television platform and marketing platform."

The series stands to be profitable to the players, as well. The top man and woman over the course of The US Open Series will receive a bonus equal to 50 percent of their U.S. Open earnings in 2004. The bonus will be 100 percent in 2005.

The series starts July 12 with the men's tournament in Los Angeles and the women's tournament at Stanford.

Also participating in 2004: ATP events at Indianapolis (starting July 19), Toronto (July 26), Cincinnati (Aug. 2), Washington, D.C. (Aug. 16) and Long Island (Aug. 23), and WTA events at Los Angeles (July 19), Montreal (Aug. 2) and New Haven (Aug. 23). The series could expand to include a women's tournament in San Diego on July 26.

The U.S. Open starts Aug. 30.

ESPN will carry 92 hours of live tennis coverage during the eight-week period. CBS will air matches from at least two tournaments and NBC will have one.

"Tennis really needs to have some consistency in programming, some simplification of the major events around the Grand Slam events, and a unified and aggressive promotional campaign," CBS president Sean McManus said. "In years to come, when you look back at the history of tennis, I think today will be looked at as an awfully significant day."


So it's all about the money and making the top players play for it

But I, being poor, have only my dreams
I have spread my dreams under your feet
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post #11 of 12 (permalink) Old Apr 21st, 2004, 12:23 AM
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A way to promote tennis internationally, as well as in the USA!! I can't wait!!!

Visit MONICA!

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post #12 of 12 (permalink) Old Apr 21st, 2004, 01:01 AM
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i hope TSN shows more tennis coverage of WTA and ATP because of this

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