From Sanex WTA Site:
Sanex WTA Tour and Ignite Sports Partner To Produce sanexwta.com
Internet, Extranet and E-Marketing Planned
ST. PETERSBURG, FL AND CHICAGO, IL (February 18, 2002) The Sanex WTA Tour, the women's professional tennis tour, and Ignite Sports jointly announce today a multi-year agreement for web site and extranet development, as well as sponsorship services for the Tour's official web site, sanexwta.com.
Ignite Sports will utilize its unsurpassed experience in digital sports media to create a destination for tennis fans, players and the media that is unrivaled. The site will utilize Ignite's SportsEditor publishing system that was developed specifically to meet the demands of sports organizations, and provides the Sanex WTA Tour with the tools necessary to easily manage their interactive needs. In addition to the new public site which debuts on February 20, 2002, areas of the site requiring credentials will be launched shortly so that players and the media can access critical tour information from anywhere they have access to the web.
"We feel that the Internet is a critical component of our communication with our fans and constituents," said Chris De Maria, Vice President of Communications for the Sanex WTA Tour. "The Sanex WTA Tour is global in its reach and popularity and as such we feel it is critical that our web presence be first rate. Ignite Sports uniquely understands the needs of sports properties and has the experience and capabilities to help us maximize the value of our interactive media."
"Ignite is proud to be partnered with a sports property that is not only growing rapidly, but also an association that understands the value of the internet as media as well as an organizational tool," stated Hank Adams, CEO of Ignite Sports. "The web is not only a place to leverage the power of fan affinity, but it is also emerging as a space for groups to bridge distance and time for members and affiliates through extranet applications."
As part of the relationship, Ignite will also implement its email marketing system, TeamConnect, and represent sponsorship opportunities on the site. The company's marketing team currently represents over 20 team and league sites and has forged relationships with many national advertisers including Earthlink, Motorola and Federal Express.
About Ignite Sports
Ignite Sports is a leading interactive sports solutions provider that serves sports properties and media companies, broadcasters, and sports marketers. The company's client roster includes 17 professional teams such as the New York Giants, leagues such as the LPGA and Arena Football, as well as media companies such as Cablevision and Washington Post - Newsweek Interactive. Ignite Sports is based in Chicago, Illinois, and can be found on the web at www.ignitesports.com.