WTA Tour Hires TV Director - TennisForum.com
LinkBack Thread Tools
post #1 of 3 (permalink) Old Jan 26th, 2004, 07:11 PM Thread Starter
Senior Member
tennisIlove09's Avatar
Join Date: Sep 2002
Posts: 44,073
WTA Tour Hires TV Director

WTA Tour Hires TV Director

WTA CEO Larry Scott By Tennis Week

The WTA Tour already has a cast of made-for-television stars and now the Tour has hired its own television director as well as a managing director of Europe to showcase its stars.

The WTA has hired former ESPN and Fox exec Anne Hartman as its television director and Bjorn Alven, who had served as director of marketing for Swedish sporting good company Tretorn, as its managing director of Europe, according to a published report in the SportsBusiness Journal by Daniel Kaplan.

In his "state of the game" address delivered in Los Angeles prior to the WTA Tour Championships final in November, Scott said he hope to increase the visibility of the tour.

"Our goal, simply stated, is to become the preeminent sports and entertainment experience in the world," Scott said. "Clearly, we have achieved that status among women’s sports, but our aspirations are much higher."
tennisIlove09 is offline  
Sponsored Links
post #2 of 3 (permalink) Old Jan 26th, 2004, 07:12 PM
Team WTAworld
Senior Member
Cariaoke's Avatar
Join Date: Jun 2002
Location: Hustler University
Posts: 21,802
smooth move but a former ESPN exec? c'mon! we want more visiblity, not less.

Williams x2 Clijsters Golovin Ivanovic Li Jackson
Federer Blake Fish Roddick Grosjean Bryans x2

"I believe in being polite, you know. In life, the elevator goes both ways, up and down."
-- Roger Federer

like my av? want one like it?
Cariaoke is offline  
post #3 of 3 (permalink) Old Jan 26th, 2004, 07:37 PM
Senior Member
Lady's Avatar
Join Date: Jul 2003
Location: Watching TV
Posts: 11,084
the words ESPN & tennis coverage does scary me when they're mentioned together :scary:


The real LADY of the Justine Philistines' Society™
Lady is offline  

Quick Reply

Register Now

In order to be able to post messages on the TennisForum.com forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome