Yeah, pretty much sticks with my view of ESPN. They're all about money, and nothing about fans. They say they are looking at drawing in more fans? Bull Crap. They say they are looking at the bigger scope...bull crap. If they were looking at the bigger scope they would realise that tennis fans are their own little community. There will always be less dedicated tennis fans than say basketball, baseball etc. etc.
They say their reason for showing only the top Americans is to "tell a story," and familiarize new fans; to draw them in. The bigger scope is, those fans they are trying to draw in...if they are only interested in seeing those top americans, they will never be dedicated viewers. The bigger scope is, the fans that are dedicated are pissed off, and are being ignored. It is more likely that ESPN will be losing more dedicated viewers than bringing in new ones.
It was quite obvious in that interview that the exec was annoyed. They are going to do what they want to do, what they think is right, and screw the fans!