Part of it goes on the WTA but I'm not sure how much say they have in this tournament specifically. I don't think the ITF is thinking we need to have the williams sisters on a TV court for a second round doubles match.. That's just me.
In full fairness, you absolutely could be right. I am not sure who has the final call on court placement. But I can tell you that it is possible for management to persuade the ITF into making this a priority. I believe if the WTA wanted to emphasize certain court assignments for the benefits of fans and TV partners, this would not have happened.
The number one business partner for the entire Olympics want the WIlliams sisters as often as possible (NBC Sports). They are the top draw and # 1 TV ratings generator for your spot. And this is the biggest platform the sport is going to have for the next 4 years to showcase our sport to the world.
And this is what happens?
The WTA can hide behind the ITF, who can hide behind this group, etc. etc. They are just passing the buck.
To put this in proper context, with the same rain delays and same tournament, the ATP has managed to get almost all of Roger Federer's events on TV. In fact yesterday, USA TV got the Roger Federer doubles
match IN ITS ENTIRETY!
In fact in the last 4 days as an American sports consumer, I've gotten more Joe Wilfred Tsongas on TV than anything else! Yes that's right. The ATP has nearly gotten as much commercial air time for Joe Wiflred Tsongas, as the WTA has for the much more accomplished Wililams Sisters. Watching the WTA run ths sport it has gotten to be downright comical.
With NBC Sports as your #1 business partner, how on earth, under any circumstances
could the Williams sisters end up on a court .... WHERE TV COVERAGE WAS NOT POSSIBLE!