Sony Ericsson WTA Tour to Introduce Live Tennis Match Stream
Sony Ericsson WTA Tour to Introduce Live Tennis Match Streaming in 2008
Posted on Nov 19, 2007
One of the biggest roadblocks standing in the way of tennis’ popularity has been its slow ascent into the world of internet technology.
Live scoring, live blogging, and live updates have helped draw more followers to the game, but for many fans, one of the latest Sony Ericsson WTA Tour innovations will help them follow tennis easier and faster than ever before.
The Tour has announced that live, online tennis match streaming will be introduced in the upcoming season.
Speaking after the successful conclusion of the Sony Ericsson Championships in Madrid, Sony Ericsson WTA Tour CEO Larry Scott made the announcement that live streaming of final matches will be available from Tier I tournaments in 2008.
“You are also going to see next year significant activities taking advantage of the emergence of digital technology and the internet,” said Scott when addressing the upcoming changes.
“We are going to be taking our TV pictures and showing more highlights online next year. From each of our Tier I tournaments next year we’ll be live streaming the finals from those events.”
Tournament highlights from the 2007 tennis season are currently available from the Sony Ericsson WTA Tour Theater at www.sonyericssonwtatour.com/2/multimedia/
Live streaming of Tier I finals will not be the only highly-anticipated change in 2008. The Tour is set to unveil a new advertising campaign, a special version of the Tour website in Chinese, and the Sony Ericsson WTA Tour Internet Network - an internet portal which will link tournament and participating player websites.
The Tier I tournaments of the 2008 Sony Ericsson WTA Tour tennis season are the Qatar Total Open, Pacific Life Open, Sony Ericsson Open, Family Circle Cup, Qatar Telecom German Open, Internazionali BNL d’Italia, Rogers Cup presented by National Bank, Toray Pan Pacific Open Tennis Tournament, and the Kremlin Cup.